國立虎尾科技大學 |

Communication Campaigns and National Integration in China’s Market Economy Era = Reviving the National Soul /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Communication Campaigns and National Integration in China’s Market Economy Era/ by Yanru Chen.
其他題名:	Reviving the National Soul /
作者:	Chen, Yanru.
面頁冊數:	IX, 239 p.online resource. :
Contained By:	Springer Nature eBook
標題:	Political communication. -
電子資源:	https://doi.org/10.1007/978-981-287-733-8
ISBN:	9789812877338

Communication Campaigns and National Integration in China’s Market Economy Era = Reviving the National Soul /
Chen, Yanru.

Communication Campaigns and National Integration in China’s Market Economy EraReviving the National Soul /[electronic resource] :by Yanru Chen. - 1st ed. 2016. - IX, 239 p.online resource.

Chapter 1: Introduction -- Chapter 2: Theoretical foundations of the study -- Chapter 3: Empirical approaches to the study -- Chapter 4: A nation in action: Communication and China’s bid for year 2000 Olympics -- Chapter 5: Beyond the planned campaign: Construction of the “nation” in the bid for Olympics -- Chapter 6: In memory of Mao: Re-making a nation maker -- Chapter 7: Revealing the national soul: 50th anniversary of victory over Japanese invasion -- Chapter 8: Conclusion -- Chapter 9: Revelations from recent campaigns.

This book adopts the method of grounded theory in studying national communication campaigns in China, referred to as propaganda campaigns in the Chinese linguistic context. The study provides an exploratory and descriptive analysis of the ways in which the media in China fulfilled their function of building a Socialist spiritual civilisation and maintaining national integration during state propaganda campaigns. Explanations for the success and limitations of the campaigns are clearly expressed and combined with cautious statements on the limited role of the media in the process of national integration. The three major communication campaigns detailed in this book offer revelations regarding how to maintain mass morale and revive the national spirit at a time when economic pursuits and aspirations seem to be the top priority for individuals and institutions. A chief premise underpinning this study is that economic growth is not to be equated with social progress or human development, the latter encompassing a far more profound spiritual dimension, which takes far more delicate efforts to accomplish.

ISBN: 9789812877338

Standard No.: 10.1007/978-981-287-733-8doiSubjects--Topical Terms:

1250788
Political communication.

LC Class. No.: JA85-85.2

Dewey Class. No.: 320.014

Communication Campaigns and National Integration in China’s Market Economy Era = Reviving the National Soul /
LDR:03062nam a22003975i 4500 001 979282
003 DE-He213
005 20200630124425.0
007 cr nn 008mamaa
008 201211s2016 si | s |||| 0|eng d
020 $a 9789812877338 $9 978-981-287-733-8
024 7 $a 10.1007/978-981-287-733-8 $2 doi
035 $a 978-981-287-733-8
050 4 $a JA85-85.2
072 7 $a JPA $2 bicssc
072 7 $a POL000000 $2 bisacsh
072 7 $a JPA $2 thema
082 0 4 $a 320.014 $2 23
100 1 $a Chen, Yanru. $4 aut $4 http://id.loc.gov/vocabulary/relators/aut $3 1103470
245 1 0 $a Communication Campaigns and National Integration in China’s Market Economy Era $h [electronic resource] : $b Reviving the National Soul / $c by Yanru Chen.
250 $a 1st ed. 2016.
264 1 $a Singapore : $b Springer Singapore : $b Imprint: Springer, $c 2016.
300 $a IX, 239 p. $b online resource.
336 $a text $b txt $2 rdacontent
337 $a computer $b c $2 rdamedia
338 $a online resource $b cr $2 rdacarrier
347 $a text file $b PDF $2 rda
505 0 $a Chapter 1: Introduction -- Chapter 2: Theoretical foundations of the study -- Chapter 3: Empirical approaches to the study -- Chapter 4: A nation in action: Communication and China’s bid for year 2000 Olympics -- Chapter 5: Beyond the planned campaign: Construction of the “nation” in the bid for Olympics -- Chapter 6: In memory of Mao: Re-making a nation maker -- Chapter 7: Revealing the national soul: 50th anniversary of victory over Japanese invasion -- Chapter 8: Conclusion -- Chapter 9: Revelations from recent campaigns.
520 $a This book adopts the method of grounded theory in studying national communication campaigns in China, referred to as propaganda campaigns in the Chinese linguistic context. The study provides an exploratory and descriptive analysis of the ways in which the media in China fulfilled their function of building a Socialist spiritual civilisation and maintaining national integration during state propaganda campaigns. Explanations for the success and limitations of the campaigns are clearly expressed and combined with cautious statements on the limited role of the media in the process of national integration. The three major communication campaigns detailed in this book offer revelations regarding how to maintain mass morale and revive the national spirit at a time when economic pursuits and aspirations seem to be the top priority for individuals and institutions. A chief premise underpinning this study is that economic growth is not to be equated with social progress or human development, the latter encompassing a far more profound spiritual dimension, which takes far more delicate efforts to accomplish.
650 0 $a Political communication. $3 1250788
650 1 4 $a Political Communication. $3 1021254
710 2 $a SpringerLink (Online service) $3 593884
773 0 $t Springer Nature eBook
776 0 8 $i Printed edition: $z 9789812877321
776 0 8 $i Printed edition: $z 9789812877345
776 0 8 $i Printed edition: $z 9789811012969
856 4 0 $u https://doi.org/10.1007/978-981-287-733-8
912 $a ZDB-2-POS
912 $a ZDB-2-SXPI
950 $a Political Science and International Studies (SpringerNature-41174)
950 $a Political Science and International Studies (R0) (SpringerNature-43724)