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Media Corporate Entrepreneurship = Theories and Cases /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Media Corporate Entrepreneurship/ by Min Hang.
其他題名:	Theories and Cases /
作者:	Hang, Min.
面頁冊數:	X, 172 p. 16 illus.online resource. :
Contained By:	Springer Nature eBook
標題:	Communication. -
電子資源:	https://doi.org/10.1007/978-981-10-2122-0
ISBN:	9789811021220

Media Corporate Entrepreneurship = Theories and Cases /
Hang, Min.

Media Corporate EntrepreneurshipTheories and Cases /[electronic resource] :by Min Hang. - 1st ed. 2016. - X, 172 p. 16 illus.online resource. - Media Business and Innovation,2523-319X. - Media Business and Innovation,.

Media Corporate Venturing: Challenges and Research Issues -- Media Industries and New Business Opportunities -- Corporate Venturing and Organizational Decisions -- Media Case Study Strategy -- Internet Business Venturing and Mobile Media Venturing in News Corporation -- Internet Business Venturing in the New York Times Company -- FIOS TV Venturing and Online Gaming Business Venturing in Verizon Communications -- Mobile Distributing Consumer Media Venturing in YouTube- Webcasting Business Venturing in China Telecom -- Greenhouse Venturing in the Reuters -- Theoretical and Practical Implications for Corporate Venturing -- Media Managerial Implications.

This book examines corporate entrepreneurship start-ups in the media industries and provides a timely solution to fill in the gap of academic as well as practical knowledge in this regard. It brings together new media venturing practices in the west and east and covers new media opportunities in various emerging forms, including gaming, Internet, mobile and webcasting business. The book presents case studies from major transnational media companies, highlights the industry specific characteristics of corporate entrepreneurship, and thus contributes to understanding the links between new business venturing and certain particular industries, so as to further explore the industry specific characteristics of entrepreneurship. This book also suggests a new approach to integrate economic and management theories for the study of media corporate entrepreneurship; while the two sets of theories are conflicting with each other, the book proposes a contingent model to reconcile different theories. This is an innovative approach and will be a valuable starting point to construct an interdisciplinary theoretical framework for new media business studies.

ISBN: 9789811021220

Standard No.: 10.1007/978-981-10-2122-0doiSubjects--Topical Terms:

556422
Communication.

LC Class. No.: P87-96

Dewey Class. No.: 302.2

Media Corporate Entrepreneurship = Theories and Cases /
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