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The Reputable Firm = How Digitalizat...
~
Heinonen, Jouni.
The Reputable Firm = How Digitalization of Communication Is Revolutionizing Reputation Management /
紀錄類型:
書目-語言資料,印刷品 : Monograph/item
正題名/作者:
The Reputable Firm/ by Pekka Aula, Jouni Heinonen.
其他題名:
How Digitalization of Communication Is Revolutionizing Reputation Management /
作者:
Aula, Pekka.
其他作者:
Heinonen, Jouni.
面頁冊數:
XII, 214 p. 26 illus., 6 illus. in color.online resource. :
Contained By:
Springer Nature eBook
標題:
Leadership. -
電子資源:
https://doi.org/10.1007/978-3-319-22008-6
ISBN:
9783319220086
The Reputable Firm = How Digitalization of Communication Is Revolutionizing Reputation Management /
Aula, Pekka.
The Reputable Firm
How Digitalization of Communication Is Revolutionizing Reputation Management /[electronic resource] :by Pekka Aula, Jouni Heinonen. - 1st ed. 2016. - XII, 214 p. 26 illus., 6 illus. in color.online resource. - Management for Professionals,2192-8096. - Management for Professionals,.
Reputation -- Digital Revolution of Communication -- Towards an Accountable Firm -- The Power of Corporate Purpose -- Extended Culture -- Stakeholders Revised -- Risk of Risks -- Evidence-Based Reputation Management -- The Reputable Firm.
This book revisits the concept of reputation, bringing it up to date with the era of social media and demonstrating the significance of a good reputation for making sustainable business. Using an easy-to-follow approach, the authors present all key aspects business leaders should know about reputation in the age of the communication revolution, and clearly demonstrate how a good reputation can be a company’s permit to do business, its raison d’être, and a guarantor of trust.
ISBN: 9783319220086
Standard No.: 10.1007/978-3-319-22008-6doiSubjects--Topical Terms:
562584
Leadership.
LC Class. No.: HD28-70
Dewey Class. No.: 658.4092
The Reputable Firm = How Digitalization of Communication Is Revolutionizing Reputation Management /
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