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The Routledge handbook of tourism ex...

Dixit, Saurabh Kumar, (1979-)

The Routledge handbook of tourism experience management and marketing /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	The Routledge handbook of tourism experience management and marketing // edited by Saurabh Kumar Dixit.
其他題名:	Handbook of tourism experience management and marketing
其他作者:	Dixit, Saurabh Kumar,
出版者:	London :Routledge, : 2020.,
面頁冊數:	xxxiv, 618 p. :ill. ; : 26 cm.;
標題:	Tourism - Marketing. -
ISBN:	9780367196783 (hbk.) :

The Routledge handbook of tourism experience management and marketing /
The Routledge handbook of tourism experience management and marketing /Handbook of tourism experience management and marketingedited by Saurabh Kumar Dixit. - 1st ed. - London :Routledge,2020. - xxxiv, 618 p. :ill. ;26 cm. - Routledge International Handbooks. - Routledge International Handbooks..

Includes bibliographical references and index.

"The Routledge Handbook of Tourism Experience Management and Marketing offers a comprehensive and thorough inquiry into both customary and emergent issues of tourism experience and co-creation. Drawing together contributions from 83 authors from 28 countries with varied backgrounds and interdisciplinary interests, the handbook highlights multiple representations and interpretations of the theme. It also integrates a selection of illustrative global case studies to effectively present its chapter contents. Tourism experience drives the contemporary tourist’s behavior as they travel in pursuit of experiencing unique and unusual destinations and activities. Creating a memorable and enduring experience is therefore a prerequisite for the all tourism business organizations irrespective of the nature of their products or services. This handbook focuses on conceptualizing, designing, staging, managing and marketing paradigms of tourism experiences from both supply and demand perspectives. It sheds substantial light on the contemporary theories, practices and future developments in the arena of experiential tourism management and marketing. Encompassing the latest thinking and research themes, this will be an essential reference for upper-level students, researchers, academics and industry practitioners of hospitality as well as those of tourism, gastronomy, management, marketing, consumer behavior, cultural studies, development studies and international business, encouraging dialogue across disciplinary boundaries."--Back cover.

ISBN: 9780367196783 (hbk.) :NT7353Subjects--Topical Terms:

599886
Tourism
--Marketing.

Dewey Class. No.: 910.68

The Routledge handbook of tourism experience management and marketing /
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