國立虎尾科技大學 |

Signaling Family Firm Identity = Familiy Firm Identification and its Effects on Job Seekers’ Perceptions about a Potential Employer /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Signaling Family Firm Identity/ by Sandra Wolf.
其他題名:	Familiy Firm Identification and its Effects on Job Seekers’ Perceptions about a Potential Employer /
作者:	Wolf, Sandra.
面頁冊數:	XVIII, 163 p. 17 illus.online resource. :
Contained By:	Springer Nature eBook
標題:	Branding (Marketing). -
電子資源:	https://doi.org/10.1007/978-3-658-20672-7
ISBN:	9783658206727

Signaling Family Firm Identity = Familiy Firm Identification and its Effects on Job Seekers’ Perceptions about a Potential Employer /
Wolf, Sandra.

Signaling Family Firm IdentityFamiliy Firm Identification and its Effects on Job Seekers’ Perceptions about a Potential Employer /[electronic resource] :by Sandra Wolf. - 1st ed. 2018. - XVIII, 163 p. 17 illus.online resource. - Familienunternehmen und KMU,2520-1174. - Familienunternehmen und KMU,.

Sandra Wolf develops a better understanding of the importance of clearly communicating family influence. She examines the efficacy of brand elements that signal family influence and that help external stakeholders to identify a family firm. An experiment with 543 students in Germany and Switzerland is carried out to empirically test the derived hypothesis. The results highlight two important findings. Firstly, the importance of a family firm tagline as well as the family name as brand elements are able to signal "family firm" and this helps potential employees to immediately categorize the potential employer. Secondly, a positive relationship between the identification of a family firm and applicant attraction was confirmed as to that the relationship is serially mediated by perceived brand authenticity and perceived benevolence. Contents Exploring the Effects of Brand Elements on Signaling and Identifying Family Firm Identity Family Firm Identity as a Signal to Influence Perceived Trustworthiness in Initial Recruitment Processes Target Groups Researchers and students in the fields of business adminstration, management, marketing and human resources Practitioners in the areas of management, marketing, human resources, corporate strategy The Author Dr. Sandra Wolf wrote her dissertation under the supervision of Prof. Dr. Andreas Hack at the Witten Institute for Family Business (WIFU) at Witten/Herdecke University.

ISBN: 9783658206727

Standard No.: 10.1007/978-3-658-20672-7doiSubjects--Topical Terms:

571741
Branding (Marketing).

LC Class. No.: HF5415.1255

Dewey Class. No.: 658.827

Signaling Family Firm Identity = Familiy Firm Identification and its Effects on Job Seekers’ Perceptions about a Potential Employer /
LDR:02854nam a22003855i 4500 001 986687
003 DE-He213
005 20200630085331.0
007 cr nn 008mamaa
008 201225s2018 gw | s |||| 0|eng d
020 $a 9783658206727 $9 978-3-658-20672-7
024 7 $a 10.1007/978-3-658-20672-7 $2 doi
035 $a 978-3-658-20672-7
050 4 $a HF5415.1255
072 7 $a KJS $2 bicssc
072 7 $a BUS043000 $2 bisacsh
072 7 $a KJSC $2 thema
082 0 4 $a 658.827 $2 23
100 1 $a Wolf, Sandra. $e author. $4 aut $4 http://id.loc.gov/vocabulary/relators/aut $3 1279237
245 1 0 $a Signaling Family Firm Identity $h [electronic resource] : $b Familiy Firm Identification and its Effects on Job Seekers’ Perceptions about a Potential Employer / $c by Sandra Wolf.
250 $a 1st ed. 2018.
264 1 $a Wiesbaden : $b Springer Fachmedien Wiesbaden : $b Imprint: Springer Gabler, $c 2018.
300 $a XVIII, 163 p. 17 illus. $b online resource.
336 $a text $b txt $2 rdacontent
337 $a computer $b c $2 rdamedia
338 $a online resource $b cr $2 rdacarrier
347 $a text file $b PDF $2 rda
490 1 $a Familienunternehmen und KMU, $x 2520-1174
520 $a Sandra Wolf develops a better understanding of the importance of clearly communicating family influence. She examines the efficacy of brand elements that signal family influence and that help external stakeholders to identify a family firm. An experiment with 543 students in Germany and Switzerland is carried out to empirically test the derived hypothesis. The results highlight two important findings. Firstly, the importance of a family firm tagline as well as the family name as brand elements are able to signal "family firm" and this helps potential employees to immediately categorize the potential employer. Secondly, a positive relationship between the identification of a family firm and applicant attraction was confirmed as to that the relationship is serially mediated by perceived brand authenticity and perceived benevolence. Contents Exploring the Effects of Brand Elements on Signaling and Identifying Family Firm Identity Family Firm Identity as a Signal to Influence Perceived Trustworthiness in Initial Recruitment Processes Target Groups Researchers and students in the fields of business adminstration, management, marketing and human resources Practitioners in the areas of management, marketing, human resources, corporate strategy The Author Dr. Sandra Wolf wrote her dissertation under the supervision of Prof. Dr. Andreas Hack at the Witten Institute for Family Business (WIFU) at Witten/Herdecke University.
650 0 $a Branding (Marketing). $3 571741
650 0 $a Personnel management. $3 554912
650 1 4 $a Branding. $3 1141082
650 2 4 $a Human Resource Management. $3 784571
710 2 $a SpringerLink (Online service) $3 593884
773 0 $t Springer Nature eBook
776 0 8 $i Printed edition: $z 9783658206710
776 0 8 $i Printed edition: $z 9783658206734
830 0 $a Familienunternehmen und KMU, $x 2520-1174 $3 1258841
856 4 0 $u https://doi.org/10.1007/978-3-658-20672-7
912 $a ZDB-2-BUM
912 $a ZDB-2-SXBM
950 $a Business and Management (SpringerNature-41169)
950 $a Business and Management (R0) (SpringerNature-43719)