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Soft Power Made in China = The Dilemmas of Online and Offline Media and Transnational Audiences /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Soft Power Made in China/ by Claire Seungeun Lee.
其他題名:	The Dilemmas of Online and Offline Media and Transnational Audiences /
作者:	Lee, Claire Seungeun.
面頁冊數:	XXI, 236 p. 18 illus., 16 illus. in color.online resource. :
Contained By:	Springer Nature eBook
標題:	Ethnology—Asia. -
電子資源:	https://doi.org/10.1007/978-3-319-93115-9
ISBN:	9783319931159

Soft Power Made in China = The Dilemmas of Online and Offline Media and Transnational Audiences /
Lee, Claire Seungeun.

Soft Power Made in ChinaThe Dilemmas of Online and Offline Media and Transnational Audiences /[electronic resource] :by Claire Seungeun Lee. - 1st ed. 2018. - XXI, 236 p. 18 illus., 16 illus. in color.online resource.

1. Introduction -- 2. China’s Soft Power Building and Its TV Industry as a Soft Powerhouse -- 3. Foreign Markets and Professionals: The Gatekeepers -- 4. Local Embeddedness vs. China’s Soft Power: The Case of Offline Media -- 5. The Conversion Paradox in Quasi-Sinophone East Asia -- 6. The Limits of Outsourced Soft Power -- 7. Seeking Virtual Capital through Online Media in the Digital Age -- 8. Conclusions -- 9. Postscript: Envisioning the Future of China’s Soft Power.

This book analyzes the ways in which China’s soft power growth faces dilemmas in East Asia through both online and offline platforms. One dilemma for China’s transnational soft power-field expansion lies in the intersection of its source and receiving countries. The author discusses how transnational audiences’ consumption and reception of Chinese television series are shaped by domestic factors, with interpretations of and desires for different forms of capital, further inhibiting the foreign export of these series. Another dilemma is the “outsourced soft power.” While Hong Kong and Taiwan play significant roles as outsourced soft power mediators, their under-established emerging digital media platforms have yet to meet the expectations of transnational audiences in a virtual transnational soft power field. Grounded in the author’s multi-site field research focused on television spheres, Soft Power Made in China argues that China’s soft power paradox in South Korea and Japan—two quasi-Sinophone countries—is not due to a lack of state-level strategy, but linked to soft power pathways that rely on production in one source country, and both distribution and reception in a receiving country.

ISBN: 9783319931159

Standard No.: 10.1007/978-3-319-93115-9doiSubjects--Topical Terms:

1254172
Ethnology—Asia.

LC Class. No.: GN625-635

Dewey Class. No.: 306.095

Soft Power Made in China = The Dilemmas of Online and Offline Media and Transnational Audiences /
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