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Railway Photographic Advertising in Britain, 1900-1939

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Railway Photographic Advertising in Britain, 1900-1939/ by Alexander Medcalf.
作者:	Medcalf, Alexander.
面頁冊數:	XI, 236 p. 20 illus., 10 illus. in color.online resource. :
Contained By:	Springer Nature eBook
標題:	Civilization—History. -
電子資源:	https://doi.org/10.1007/978-3-319-70857-7
ISBN:	9783319708577

Railway Photographic Advertising in Britain, 1900-1939
Medcalf, Alexander.

Railway Photographic Advertising in Britain, 1900-1939[electronic resource] /by Alexander Medcalf. - 1st ed. 2018. - XI, 236 p. 20 illus., 10 illus. in color.online resource. - Palgrave Studies in the History of the Media,2634-6575. - Palgrave Studies in the History of the Media,.

1. Introduction -- 2. Railway Advertising: Theory and Practice 1900-1939 -- 3. In the Country -- 4. By the Seaside -- 5. Around Town -- 6. On the Train -- 7. Conclusion -- Index.

This book explores the phenomenal resources dedicated to understanding and encouraging passengers to consume travel from 1900 to 1939, analysing how place and travel were presented for sale. Using the Great Western Railway as a chief case study, as well as a range of its competitors both on and off the rails, Alexander Medcalf unravels the complex and ever-changing processes behind corporate sales communications. This volume analyses exactly how the company pictured passengers in the countryside, at the seaside, in the urban landscape and in the company’s vehicles. This thematic approach brings transport and business history thoroughly in line with tourism and leisure history as well as studies in visual culture.

ISBN: 9783319708577

Standard No.: 10.1007/978-3-319-70857-7doiSubjects--Topical Terms:

1254101
Civilization—History.

LC Class. No.: CB3-481

Dewey Class. No.: 306.09

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