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Emotional Banking = Fixing Culture, Leveraging FinTech, and Transforming Retail Banks into Brands /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Emotional Banking/ by Duena Blomstrom.
其他題名:	Fixing Culture, Leveraging FinTech, and Transforming Retail Banks into Brands /
作者:	Blomstrom, Duena.
面頁冊數:	IX, 159 p. 6 illus.online resource. :
Contained By:	Springer Nature eBook
標題:	Finance. -
電子資源:	https://doi.org/10.1007/978-3-319-75653-0
ISBN:	9783319756530

Emotional Banking = Fixing Culture, Leveraging FinTech, and Transforming Retail Banks into Brands /
Blomstrom, Duena.

Emotional BankingFixing Culture, Leveraging FinTech, and Transforming Retail Banks into Brands /[electronic resource] :by Duena Blomstrom. - 1st ed. 2018. - IX, 159 p. 6 illus.online resource.

Chapter 1: Banks Today: The Relationship between Financial Services and Technology -- Chapter 2: FinTech: Trends, Players, Challengers, and Bubbles -- Chapter 3: Products vs. Money Moments -- Chapter 4: Let’s Get Real: Anecdotes from FinTech Titans Experiencing Banking Products -- Chapter 5: What is Emotional Banking? -- Chapter 6: EX: Perspective on Modern Digital Banking -- Chapter 7: Banks and Brands -- Chapter 8: Changing Culture to Build a Brand -- Chapter 9: The “Build a Voice” Program -- Chapter 10: Everyone’s a Designer -- Chapter 11: The Intrapreneur Warrior's Guide -- Chapter 12: The “Keep it Real” Program -- Chapter 13: Conclusion.

Banking is under threat. Despite access to fast-paced technology known as FinTech, an antiquated business model and internal organizational paralysis do not allow for the creation of a truly beloved brand and are stifling change. To survive and thrive when their competition is catching up, banks must understand the principles behind Emotional Banking—a cultural change concept that brings the consumer to the center of rethinking banking products and delivery. This book starts with a history of the space then moves into an overview of what FinTech is. After discussing the state of banking today including stories from the biggest names in the industry, the concept of Emotional Banking and Brand are introduced as an answer to the problems outlined above. It concludes with examples of best practices and a hands-on approach on how to change the inertia, become a brand and make customers fall in love with their bank. Some of the questions this book tackles include: · Why don’t banks “care”? · How many banks will survive? · What is FinTech and why does it matter? · Can Banks become beloved brands and find their way to the consumer’s heart? · Why is there a disconnect between what we say and what we do in the industry? · Is inertia in banking a result of broken internal culture? · Which big brand or challenger will be at the top in 5 years?

ISBN: 9783319756530

Standard No.: 10.1007/978-3-319-75653-0doiSubjects--Topical Terms:

559073
Finance.

LC Class. No.: HG1-9999

Dewey Class. No.: 332

Emotional Banking = Fixing Culture, Leveraging FinTech, and Transforming Retail Banks into Brands /
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