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Strategy in Airline Loyalty = Frequent Flyer Programs /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Strategy in Airline Loyalty/ by Evert R. de Boer.
其他題名:	Frequent Flyer Programs /
作者:	de Boer, Evert R.
面頁冊數:	XXXII, 268 p. 17 illus., 1 illus. in color.online resource. :
Contained By:	Springer Nature eBook
標題:	Leadership. -
電子資源:	https://doi.org/10.1007/978-3-319-62600-0
ISBN:	9783319626000

Strategy in Airline Loyalty = Frequent Flyer Programs /
de Boer, Evert R.

Strategy in Airline LoyaltyFrequent Flyer Programs /[electronic resource] :by Evert R. de Boer. - 1st ed. 2018. - XXXII, 268 p. 17 illus., 1 illus. in color.online resource.

1. Introduction -- 2. The different types of frequent flyer programs -- 3. Core elements of the frequent flyer program -- 4. The economics and accounting of frequent flyer programs -- 5. Exploring the eco-system of the frequent flyer program -- 6. Taking the frequent flyer program to measure -- 7. Trends and innovations -- 8. The standalone frequent flyer program -- 9. Future of the frequent flyer program -- 10. Conclusion.

This book offers the first comprehensive exploration of frequent flyer programs. By combining academic research with extensive insights and examples from the actual business world, it explores the key drivers and strategies of airline loyalty marketing today in an unprecedented manner. Strategy in Airline Loyalty also explores how the programs have evolved over time from marketing programs to financial powerhouses, identifying both the catalysts for change, as well as the strategic options and underlying trade-offs available to airlines. Covering diverse angles ranging from behavioral economics, to accounting, and structural design, the book reviews every core aspect of frequent flyer programs and offers extensive frameworks and definitions. The book provides a useful and complete reference for researchers, and helps those interested in frequent flyer programs to develop a better understanding of their past, present and future.

ISBN: 9783319626000

Standard No.: 10.1007/978-3-319-62600-0doiSubjects--Topical Terms:

562584
Leadership.

LC Class. No.: HD28-70

Dewey Class. No.: 658.4092

Strategy in Airline Loyalty = Frequent Flyer Programs /
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