國立虎尾科技大學 |

Strategy in Airline Loyalty = Frequent Flyer Programs /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Strategy in Airline Loyalty/ by Evert R. de Boer.
Reminder of title:	Frequent Flyer Programs /
Author:	de Boer, Evert R.
Description:	XXXII, 268 p. 17 illus., 1 illus. in color.online resource. :
Contained By:	Springer Nature eBook
Subject:	Leadership. -
Online resource:	https://doi.org/10.1007/978-3-319-62600-0
ISBN:	9783319626000

Strategy in Airline Loyalty = Frequent Flyer Programs /
de Boer, Evert R.

Strategy in Airline LoyaltyFrequent Flyer Programs /[electronic resource] :by Evert R. de Boer. - 1st ed. 2018. - XXXII, 268 p. 17 illus., 1 illus. in color.online resource.

1. Introduction -- 2. The different types of frequent flyer programs -- 3. Core elements of the frequent flyer program -- 4. The economics and accounting of frequent flyer programs -- 5. Exploring the eco-system of the frequent flyer program -- 6. Taking the frequent flyer program to measure -- 7. Trends and innovations -- 8. The standalone frequent flyer program -- 9. Future of the frequent flyer program -- 10. Conclusion.

This book offers the first comprehensive exploration of frequent flyer programs. By combining academic research with extensive insights and examples from the actual business world, it explores the key drivers and strategies of airline loyalty marketing today in an unprecedented manner. Strategy in Airline Loyalty also explores how the programs have evolved over time from marketing programs to financial powerhouses, identifying both the catalysts for change, as well as the strategic options and underlying trade-offs available to airlines. Covering diverse angles ranging from behavioral economics, to accounting, and structural design, the book reviews every core aspect of frequent flyer programs and offers extensive frameworks and definitions. The book provides a useful and complete reference for researchers, and helps those interested in frequent flyer programs to develop a better understanding of their past, present and future.

ISBN: 9783319626000

Standard No.: 10.1007/978-3-319-62600-0doiSubjects--Topical Terms:

562584
Leadership.

LC Class. No.: HD28-70

Dewey Class. No.: 658.4092

Strategy in Airline Loyalty = Frequent Flyer Programs /
LDR:02739nam a22003975i 4500 001 998179
003 DE-He213
005 20200701055528.0
007 cr nn 008mamaa
008 201225s2018 gw | s |||| 0|eng d
020 $a 9783319626000 $9 978-3-319-62600-0
024 7 $a 10.1007/978-3-319-62600-0 $2 doi
035 $a 978-3-319-62600-0
050 4 $a HD28-70
072 7 $a KJC $2 bicssc
072 7 $a BUS041000 $2 bisacsh
072 7 $a KJC $2 thema
082 0 4 $a 658.4092 $2 23
100 1 $a de Boer, Evert R. $e author. $4 aut $4 http://id.loc.gov/vocabulary/relators/aut $3 1289638
245 1 0 $a Strategy in Airline Loyalty $h [electronic resource] : $b Frequent Flyer Programs / $c by Evert R. de Boer.
250 $a 1st ed. 2018.
264 1 $a Cham : $b Springer International Publishing : $b Imprint: Palgrave Macmillan, $c 2018.
300 $a XXXII, 268 p. 17 illus., 1 illus. in color. $b online resource.
336 $a text $b txt $2 rdacontent
337 $a computer $b c $2 rdamedia
338 $a online resource $b cr $2 rdacarrier
347 $a text file $b PDF $2 rda
505 0 $a 1. Introduction -- 2. The different types of frequent flyer programs -- 3. Core elements of the frequent flyer program -- 4. The economics and accounting of frequent flyer programs -- 5. Exploring the eco-system of the frequent flyer program -- 6. Taking the frequent flyer program to measure -- 7. Trends and innovations -- 8. The standalone frequent flyer program -- 9. Future of the frequent flyer program -- 10. Conclusion.
520 $a This book offers the first comprehensive exploration of frequent flyer programs. By combining academic research with extensive insights and examples from the actual business world, it explores the key drivers and strategies of airline loyalty marketing today in an unprecedented manner. Strategy in Airline Loyalty also explores how the programs have evolved over time from marketing programs to financial powerhouses, identifying both the catalysts for change, as well as the strategic options and underlying trade-offs available to airlines. Covering diverse angles ranging from behavioral economics, to accounting, and structural design, the book reviews every core aspect of frequent flyer programs and offers extensive frameworks and definitions. The book provides a useful and complete reference for researchers, and helps those interested in frequent flyer programs to develop a better understanding of their past, present and future.
650 0 $a Leadership. $3 562584
650 0 $a Service industries. $3 560401
650 0 $a Market research. $2 bicssc $3 809436
650 1 4 $a Business Strategy/Leadership. $3 796119
650 2 4 $a Services. $3 1020857
650 2 4 $a Market Research/Competitive Intelligence. $3 1069050
710 2 $a SpringerLink (Online service) $3 593884
773 0 $t Springer Nature eBook
776 0 8 $i Printed edition: $z 9783319625997
776 0 8 $i Printed edition: $z 9783319626017
776 0 8 $i Printed edition: $z 9783319873503
856 4 0 $u https://doi.org/10.1007/978-3-319-62600-0
912 $a ZDB-2-BUM
912 $a ZDB-2-SXBM
950 $a Business and Management (SpringerNature-41169)
950 $a Business and Management (R0) (SpringerNature-43719)