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The Patent Medicines Industry in Geo...
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The Patent Medicines Industry in Georgian England = Constructing the Market by the Potency of Print /
紀錄類型:
書目-語言資料,印刷品 : Monograph/item
正題名/作者:
The Patent Medicines Industry in Georgian England/ by Alan Mackintosh.
其他題名:
Constructing the Market by the Potency of Print /
作者:
Mackintosh, Alan.
面頁冊數:
XVI, 320 p. 9 illus., 7 illus. in color.online resource. :
Contained By:
Springer Nature eBook
標題:
History. -
電子資源:
https://doi.org/10.1007/978-3-319-69778-9
ISBN:
9783319697789
The Patent Medicines Industry in Georgian England = Constructing the Market by the Potency of Print /
Mackintosh, Alan.
The Patent Medicines Industry in Georgian England
Constructing the Market by the Potency of Print /[electronic resource] :by Alan Mackintosh. - 1st ed. 2018. - XVI, 320 p. 9 illus., 7 illus. in color.online resource. - Medicine and Biomedical Sciences in Modern History. - Medicine and Biomedical Sciences in Modern History.
1. Introduction -- 2. The Status of Patent Medicines -- 3. Constructing the Industry -- 4. Connecting the Country -- 5. Supplying the Consumer -- 6. Persuading the Poorly -- 7. Utilising the Imagination as Therapy -- 8. Harnessing the Potency of Print -- 9. The Legacy of the Patent Medicines Industry.
In this book, the ownership, distribution and sale of patent medicines across Georgian England are explored for the first time, transforming our understanding of healthcare provision and the use of the printed word in that era. Patent medicines constituted a national industry which was largely popular, reputable and stable, not the visible manifestation of dishonest quackery as described later by doctors and many historians. Much of the distribution, promotion and sale of patent medicines was centrally controlled with directed advertising, specialisation, fixed prices and national procedures, and for the first time we can see the detailed working of a national market for a class of Georgian consumer goods. Furthermore, contemporaries were aware that changes in the consumers’ ‘imagination’ increased the benefits of patent medicines above the effects of their pharmaceutical components. As the imagination was altered by the printed word, print can be considered as an essential ingredient of patent medicines. This book will challenge the assumptions of all those interested in the medical, business or print history of the period.
ISBN: 9783319697789
Standard No.: 10.1007/978-3-319-69778-9doiSubjects--Topical Terms:
669538
History.
LC Class. No.: D1-DX301
Dewey Class. No.: 509
The Patent Medicines Industry in Georgian England = Constructing the Market by the Potency of Print /
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1. Introduction -- 2. The Status of Patent Medicines -- 3. Constructing the Industry -- 4. Connecting the Country -- 5. Supplying the Consumer -- 6. Persuading the Poorly -- 7. Utilising the Imagination as Therapy -- 8. Harnessing the Potency of Print -- 9. The Legacy of the Patent Medicines Industry.
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