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Storytelling in Organizations = A Narrative Approach to Change, Brand, Project and Knowledge Management /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Storytelling in Organizations/ by Karin Thier.
其他題名:	A Narrative Approach to Change, Brand, Project and Knowledge Management /
作者:	Thier, Karin.
面頁冊數:	XI, 119 p. 34 illus., 6 illus. in color.online resource. :
Contained By:	Springer Nature eBook
標題:	Branding (Marketing). -
電子資源:	https://doi.org/10.1007/978-3-662-56383-0
ISBN:	9783662563830

Storytelling in Organizations = A Narrative Approach to Change, Brand, Project and Knowledge Management /
Thier, Karin.

Storytelling in OrganizationsA Narrative Approach to Change, Brand, Project and Knowledge Management /[electronic resource] :by Karin Thier. - 1st ed. 2018. - XI, 119 p. 34 illus., 6 illus. in color.online resource. - Management for Professionals,2192-8096. - Management for Professionals,.

Introduction -- Stories in Organizations -- The "Storytelling" Method -- Areas of Application -- Evaluation and Efficacy of Storytelling -- The Storytelling Procedure -- Learning Histories - Application Forms in Scientific and Educational Projects: An Internview with Prof. Rik Peters, University of Groningen, The Netherlands -- Other Methods and Variants of Storytelling -- Outlook - Short Variants of Storytelling.

This book highlights storytelling as a concrete and viable method which can be used in various operational fields in organizations: from change management to project management and knowledge management, it presents employees’ stories on past projects and the diverse, essential aspects of corporate culture they reveal, in an easy-to-comprehend and entertaining fashion. These stories focus on specific but generic experiences which can be adapted and exploited by the reader to ultimately tap into hidden knowledge and increase transparency during daily routines in his or her own organization. Knowledge managers, coaches, and strategists alike will find a 'real-life' connection through these stories, helping them improve their own storytelling methods. The book also provides exhaustive information on the latest storytelling methods and strategies. The adaptations Thier has made to bring learning histories to corporate settings accelerates the capture, flow, and application of organizational knowledge that speeds up changes to improve operations! George Roth (Principal Research Associate at MIT Sloan School of Management, Boston, United States).

ISBN: 9783662563830

Standard No.: 10.1007/978-3-662-56383-0doiSubjects--Topical Terms:

571741
Branding (Marketing).

LC Class. No.: HF5415.1255

Dewey Class. No.: 658.827

Storytelling in Organizations = A Narrative Approach to Change, Brand, Project and Knowledge Management /
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