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The role of language and symbols in ...

Mihaes, Lorena Clara, (1975-)

The role of language and symbols in promotional strategies and marketing schemes

Record Type:	Language materials, printed : Monograph/item
Title/Author:	The role of language and symbols in promotional strategies and marketing schemes/ Manuela Epure, Spiru Haret University, Romania, Lorena Clara Mihaes, University of Bucharest, Romania.
other author:	Epure, Manuela,
Published:	Hershey, PA :IGI Global, Business Science Reference, : 2019.,
Description:	1 online resource (xxv, 333 p.)
Subject:	Communication in marketing. -
Online resource:	http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-5778-4
ISBN:	9781522557791 (ebk.)

The role of language and symbols in promotional strategies and marketing schemes
The role of language and symbols in promotional strategies and marketing schemes[electronic resource] /Manuela Epure, Spiru Haret University, Romania, Lorena Clara Mihaes, University of Bucharest, Romania. - Hershey, PA :IGI Global, Business Science Reference,2019. - 1 online resource (xxv, 333 p.)

Includes bibliographical references (p. 285-323) and index.

"This book explores the power of words and symbols used by promotional strategies and marketing schemes. It analyses how the consumers' choices are influenced by words, signs and symbols used in marketing communication. It also investigates the role of language as a tool of manipulation rather than of mere persuasion"--

ISBN: 9781522557791 (ebk.)

LCCN: 2017054598Subjects--Topical Terms:

570557
Communication in marketing.

LC Class. No.: HF5415.123 / .R65 2019

Dewey Class. No.: 658.8/02

The role of language and symbols in promotional strategies and marketing schemes
LDR:01190cam a2200205 a 4500 001 999684
005 20201014110539.0
008 201225s2019 pau b 001 0 eng
010 $a 2017054598
020 $a 9781522557791 (ebk.)
020 $a 9781522557784 (hbk.)
035 $a 1091006089
040 $a DLC $b eng $c DLC $d DLC
050 0 0 $a HF5415.123 $b .R65 2019
082 0 0 $a 658.8/02 $2 23
245 0 4 $a The role of language and symbols in promotional strategies and marketing schemes $h [electronic resource] / $c Manuela Epure, Spiru Haret University, Romania, Lorena Clara Mihaes, University of Bucharest, Romania.
260 $a Hershey, PA : $b IGI Global, Business Science Reference, $c 2019.
300 $a 1 online resource (xxv, 333 p.)
504 $a Includes bibliographical references (p. 285-323) and index.
520 $a "This book explores the power of words and symbols used by promotional strategies and marketing schemes. It analyses how the consumers' choices are influenced by words, signs and symbols used in marketing communication. It also investigates the role of language as a tool of manipulation rather than of mere persuasion"-- $c Provided by publisher.
650 0 $a Communication in marketing. $3 570557
700 1 $a Epure, Manuela, $d 1965- $e editor. $3 1291325
700 1 $a Mihaes, Lorena Clara, $d 1975- $e editor. $3 1291326
856 4 0 $u http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-5778-4

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