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Strategies and tools for managing co...
~
Ho, Ree C., (1986-)
Strategies and tools for managing connected consumers
Record Type:
Language materials, printed : Monograph/item
Title/Author:
Strategies and tools for managing connected consumers/ Ree C. Ho, Taylor's University, Malaysia.
other author:
Ho, Ree C.,
Published:
Hershey, PA :IGI Global, Business Science Reference, : [2020],
Description:
1 online resource (xx, 365 p.)
Subject:
Electronic commerce. -
Online resource:
http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-9697-4
ISBN:
9781522596998 (ebk.)
Strategies and tools for managing connected consumers
Strategies and tools for managing connected consumers
[electronic resource] /Ree C. Ho, Taylor's University, Malaysia. - Hershey, PA :IGI Global, Business Science Reference,[2020] - 1 online resource (xx, 365 p.) - Advances in marketing, customer relationship management, and e-services (AMCRMES) book series..
Includes bibliographical references and index.
"This book explores the social impact and influence of social media on online businesses"--
ISBN: 9781522596998 (ebk.)
LCCN: 2019006557Subjects--Topical Terms:
557942
Electronic commerce.
LC Class. No.: HF5548.32 / .S7683 2020
Dewey Class. No.: 658.8/72
Strategies and tools for managing connected consumers
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Ree C. Ho, Taylor's University, Malaysia.
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Hershey, PA :
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IGI Global, Business Science Reference,
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[2020]
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1 online resource (xx, 365 p.)
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Advances in marketing, customer relationship management, and e-services (AMCRMES) book series.
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Includes bibliographical references and index.
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"This book explores the social impact and influence of social media on online businesses"--
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Electronic commerce.
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557942
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Social media
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Ho, Ree C.,
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1986-
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http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-9697-4
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