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Digital marketing strategies for tou...
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Santos, Jose Duarte, (1966-)
Digital marketing strategies for tourism, hospitality, and airline industries
紀錄類型:
書目-語言資料,印刷品 : Monograph/item
正題名/作者:
Digital marketing strategies for tourism, hospitality, and airline industries/ Jose Duarte Santos, Instituto Superior Politecnico Gaya, Portugal and Oscar Lima Silva, Instituto Superior Politecnico Gaya, Portugal.
其他作者:
Santos, Jose Duarte,
出版者:
Hershey, PA :IGI Global, Business Science Reference, : 2020.,
面頁冊數:
1 online resource (xvi, 267 p.)
標題:
Telemarketing. -
電子資源:
http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-9783-4
ISBN:
9781522597858 (ebk.)
Digital marketing strategies for tourism, hospitality, and airline industries
Digital marketing strategies for tourism, hospitality, and airline industries
[electronic resource] /Jose Duarte Santos, Instituto Superior Politecnico Gaya, Portugal and Oscar Lima Silva, Instituto Superior Politecnico Gaya, Portugal. - Hershey, PA :IGI Global, Business Science Reference,2020. - 1 online resource (xvi, 267 p.)
""This book examines the influence digital marketing on the consumer relationship in the fields of tourism, hospitality. and airline industries"--Provided by publisher"--
ISBN: 9781522597858 (ebk.)
LCCN: 2019009161Subjects--Topical Terms:
657595
Telemarketing.
LC Class. No.: HF5415.1265 / D5386 2020
Dewey Class. No.: 658.8/72
Digital marketing strategies for tourism, hospitality, and airline industries
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http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-9783-4
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