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Moralising Global Markets = The Creativity of International Business Discourse /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Moralising Global Markets/ by Annette Cerne.
Reminder of title:	The Creativity of International Business Discourse /
Author:	Cerne, Annette.
Description:	XI, 219 p. 6 illus.online resource. :
Contained By:	Springer Nature eBook
Subject:	International business enterprises. -
Online resource:	https://doi.org/10.1007/978-3-319-75981-4
ISBN:	9783319759814

Moralising Global Markets = The Creativity of International Business Discourse /
Cerne, Annette.

Moralising Global MarketsThe Creativity of International Business Discourse /[electronic resource] :by Annette Cerne. - 1st ed. 2019. - XI, 219 p. 6 illus.online resource.

1. Introduction -- 2. The Moralisation of Global Markets as Business Knowledge -- 3. The Creativity of International Business Discourse -- 4. Moralising Global Markets through Corporate Public Reports -- 5. Personal Accounts from Buying Retail Managers on the Moralisation of Global Markets -- 6. Inviting the Suppliers to the Conversation -- 7. The Moralisation of Global Markets through Language and Communication.

Investigating how international market actors create market morality on a global level, this book reflects on the unresolved questions and debates regarding the relationship between business and society. The author explores how market actors in international business communication are unified in their attempts to make markets moralised. Providing detailed case studies and empirical evidence based on interviews with practitioners, Moralising Global Markets is a useful read for anyone interested in international business, and for those researching morality, ethics and corporate social responsibility.

ISBN: 9783319759814

Standard No.: 10.1007/978-3-319-75981-4doiSubjects--Topical Terms:

557082
International business enterprises.

LC Class. No.: HD62.4-62.45

Dewey Class. No.: 658.049

Moralising Global Markets = The Creativity of International Business Discourse /
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