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Inter-Organizational Culture = Linking Relationship Marketing with Organizational Behavior /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Inter-Organizational Culture/ by Fabiano Larentis, Claudia Simone Antonello, Luiz Antonio Slongo.
Reminder of title:	Linking Relationship Marketing with Organizational Behavior /
Author:	Larentis, Fabiano.
other author:	Antonello, Claudia Simone.
Description:	XI, 105 p. 4 illus.online resource. :
Contained By:	Springer Nature eBook
Subject:	Organization. -
Online resource:	https://doi.org/10.1007/978-3-030-00392-0
ISBN:	9783030003920

Inter-Organizational Culture = Linking Relationship Marketing with Organizational Behavior /
Larentis, Fabiano.

Inter-Organizational CultureLinking Relationship Marketing with Organizational Behavior /[electronic resource] :by Fabiano Larentis, Claudia Simone Antonello, Luiz Antonio Slongo. - 1st ed. 2019. - XI, 105 p. 4 illus.online resource.

1. Introduction: Relationship Marketing and Organizational Culture: An Inter-organizational Perspective -- 2. Inter-organizational Culture and the Cultural Perspectives -- 3. Development of Inter-organizational Culture: The Elements -- 4. Promoting an Inter-Organizational Culture -- 5. Conclusion.

In order to be developed, inter-organizational relationships, as well as organizational cultures, rely on communication, learning, trust, commitment, and shared meanings and symbols. This book discusses the emergence and development of an inter-organizational culture, in which meanings, beliefs, and values of people from different companies interact. It proposes that inter-organizational culture can be seen as a culture of intersection, because of the association of cultural perspectives between suppliers and intermediaries. The more the parties are motivated to maintain the relationship, the more willing they are to invest in that relationship, which minimizes the risk of dissolution, promotes interaction, and contributes to cultural changes. The authors consider organizational culture through a three-perspective framework involving integration, differentiation, and fragmentation, at the intersection of which inter-organizational culture develops. This book will provide scholars with a better understanding of the connection between relationship marketing and organizational behavior, through the emergence of a specific culture.

ISBN: 9783030003920

Standard No.: 10.1007/978-3-030-00392-0doiSubjects--Topical Terms:

568089
Organization.

LC Class. No.: HD28-70

Dewey Class. No.: 658.1

Inter-Organizational Culture = Linking Relationship Marketing with Organizational Behavior /
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