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Discourses of Ageing and Gender = The Impact of Public and Private Voices on the Identity of Ageing Women /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Discourses of Ageing and Gender/ by Clare Anderson.
Reminder of title:	The Impact of Public and Private Voices on the Identity of Ageing Women /
Author:	Anderson, Clare.
Description:	IX, 275 p.online resource. :
Contained By:	Springer Nature eBook
Subject:	Sociolinguistics. -
Online resource:	https://doi.org/10.1007/978-3-319-96740-0
ISBN:	9783319967400

Discourses of Ageing and Gender = The Impact of Public and Private Voices on the Identity of Ageing Women /
Anderson, Clare.

Discourses of Ageing and GenderThe Impact of Public and Private Voices on the Identity of Ageing Women /[electronic resource] :by Clare Anderson. - 1st ed. 2019. - IX, 275 p.online resource.

Chapter One: Introduction -- Chapter Two: Cultural Context -- Chapter Three: Analytic Frameworks -- Chapter Four: Public Voices: Skincare Advertising And Discourses Of “Beauty” -- Chapter Five: Public Voices: The Media Mirror -- Chapter Six: Private Voices: Talking About Ageing -- Chapter Seven: Private Voices: Ageing In The Mirror -- Chapter Eight: Transgressive Women: Celebration And Censure -- Chapter Nine: Conclusions And Implications.

This book presents in-depth investigation of the language used about women and ageing in public discourse, and compares this with the language used by women to express their personal, lived experience of ageing. It takes a linguistic approach to identify how messages contained in public discourse influence how individual women evaluate their own ageing, and particularly their ageing appearance. It begins by establishing the wider cultural context that produces prevailing attitudes to women, before turning to an analysis of representations of the ageing female body in beauty and cosmetic advertising and the lifestyle media. The focus then moves to a detailed investigation of women’s own perceptions of the process of ageing and of their ageing appearance as revealed through their personal narratives. The final chapters challenge dominant attitudes to women and ageing by presenting two case studies of women who for different reasons and in different ways refuse to conform to cultural expectations. This work provides a platform for further academic research in the fields of linguistics, gerontology, gender and media studies; as well as offering meaningful applications in the wider domains of business and advertising. Clare Anderson is Associate Tutor at the University of Birmingham, UK. She also runs a consultancy that specialises in helping individuals, companies and brands to use language to perform more effectively. Her work focuses on women and leadership, and language and diversity.

ISBN: 9783319967400

Standard No.: 10.1007/978-3-319-96740-0doiSubjects--Topical Terms:

555401
Sociolinguistics.

LC Class. No.: P40-40.5

Dewey Class. No.: 306.44

Discourses of Ageing and Gender = The Impact of Public and Private Voices on the Identity of Ageing Women /
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