國立虎尾科技大學 |

Total Revenue Management (TRM) = Case Studies, Best Practices and Industry Insights /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Total Revenue Management (TRM)/ by Marc Helmold.
Reminder of title:	Case Studies, Best Practices and Industry Insights /
Author:	Helmold, Marc.
Description:	XXV, 191 p. 78 illus., 76 illus. in color.online resource. :
Contained By:	Springer Nature eBook
Subject:	Sales management. -
Online resource:	https://doi.org/10.1007/978-3-030-46985-6
ISBN:	9783030469856

Total Revenue Management (TRM) = Case Studies, Best Practices and Industry Insights /
Helmold, Marc.

Total Revenue Management (TRM)Case Studies, Best Practices and Industry Insights /[electronic resource] :by Marc Helmold. - 1st ed. 2020. - XXV, 191 p. 78 illus., 76 illus. in color.online resource. - Management for Professionals,2192-8096. - Management for Professionals,.

Chapter 1 Total Revenue Management (TRM) -- Chapter 2 Pricing Elements and Price Elasticity -- Chapter 3 Pricing as Part of the Corporate Strategy -- Chapter 4 Pricing Strategies -- Chapter 5 Supply Chain Management and Distribution Channels -- Chapter 6 Value Drivers in Revenue Management -- Chapter 7 Audits as Tool to evaluate Value -- Chapter 8 TRM for Services -- Chapter 9 Creating the Value Proposition -- Chapter 10 TRM in companies with financial Difficulties -- Chapter 11 Pricing in the Automotive Industry -- Chapter 12 Pricing in the Hospitality Industry -- Chapter 13 Pricing in the Aviation Industry -- Chapter 14 Pricing in the Healthcare Sector -- Chapter 15 Pricing Strategy in the Beer Industry -- Chapter 16 Outlook: Full Revenue Management (FRM) -- Glossary -- Index.

This book explores total revenue management (TRM), an emerging concept in revenue management that incorporates existing principles and tools of revenue management across all profit streams. It is a professional's guide to using TRM in an optimal and innovative manner to gain competitive advantage. Readers will gain comprehensive insights into the strategies, tools and principles of TRM including existing and emerging revenue streams across the value chain. The author offers a transparent and holistic explanation of pricing strategies, segmentation methods and distribution principles which enable implementation of TRM in organizations. .

ISBN: 9783030469856

Standard No.: 10.1007/978-3-030-46985-6doiSubjects--Topical Terms:

562612
Sales management.

LC Class. No.: HF5438.4

Dewey Class. No.: 658.81

Total Revenue Management (TRM) = Case Studies, Best Practices and Industry Insights /
LDR:02874nam a22004095i 4500 001 1028446
003 DE-He213
005 20200703015934.0
007 cr nn 008mamaa
008 210318s2020 gw | s |||| 0|eng d
020 $a 9783030469856 $9 978-3-030-46985-6
024 7 $a 10.1007/978-3-030-46985-6 $2 doi
035 $a 978-3-030-46985-6
050 4 $a HF5438.4
072 7 $a KJS $2 bicssc
072 7 $a BUS058000 $2 bisacsh
072 7 $a KJS $2 thema
082 0 4 $a 658.81 $2 23
100 1 $a Helmold, Marc. $4 aut $4 http://id.loc.gov/vocabulary/relators/aut $3 1229062
245 1 0 $a Total Revenue Management (TRM) $h [electronic resource] : $b Case Studies, Best Practices and Industry Insights / $c by Marc Helmold.
250 $a 1st ed. 2020.
264 1 $a Cham : $b Springer International Publishing : $b Imprint: Springer, $c 2020.
300 $a XXV, 191 p. 78 illus., 76 illus. in color. $b online resource.
336 $a text $b txt $2 rdacontent
337 $a computer $b c $2 rdamedia
338 $a online resource $b cr $2 rdacarrier
347 $a text file $b PDF $2 rda
490 1 $a Management for Professionals, $x 2192-8096
505 0 $a Chapter 1 Total Revenue Management (TRM) -- Chapter 2 Pricing Elements and Price Elasticity -- Chapter 3 Pricing as Part of the Corporate Strategy -- Chapter 4 Pricing Strategies -- Chapter 5 Supply Chain Management and Distribution Channels -- Chapter 6 Value Drivers in Revenue Management -- Chapter 7 Audits as Tool to evaluate Value -- Chapter 8 TRM for Services -- Chapter 9 Creating the Value Proposition -- Chapter 10 TRM in companies with financial Difficulties -- Chapter 11 Pricing in the Automotive Industry -- Chapter 12 Pricing in the Hospitality Industry -- Chapter 13 Pricing in the Aviation Industry -- Chapter 14 Pricing in the Healthcare Sector -- Chapter 15 Pricing Strategy in the Beer Industry -- Chapter 16 Outlook: Full Revenue Management (FRM) -- Glossary -- Index.
520 $a This book explores total revenue management (TRM), an emerging concept in revenue management that incorporates existing principles and tools of revenue management across all profit streams. It is a professional's guide to using TRM in an optimal and innovative manner to gain competitive advantage. Readers will gain comprehensive insights into the strategies, tools and principles of TRM including existing and emerging revenue streams across the value chain. The author offers a transparent and holistic explanation of pricing strategies, segmentation methods and distribution principles which enable implementation of TRM in organizations. .
650 0 $a Sales management. $3 562612
650 0 $a Business logistics. $3 562973
650 0 $a Market research. $2 bicssc $3 809436
650 0 $a Service industries. $3 560401
650 1 4 $a Sales/Distribution. $3 1102104
650 2 4 $a Supply Chain Management. $3 1102107
650 2 4 $a Market Research/Competitive Intelligence. $3 1069050
650 2 4 $a Services. $3 1020857
710 2 $a SpringerLink (Online service) $3 593884
773 0 $t Springer Nature eBook
776 0 8 $i Printed edition: $z 9783030469849
776 0 8 $i Printed edition: $z 9783030469863
776 0 8 $i Printed edition: $z 9783030469870
830 0 $a Management for Professionals, $x 2192-8096 $3 1257111
856 4 0 $u https://doi.org/10.1007/978-3-030-46985-6
912 $a ZDB-2-BUM
912 $a ZDB-2-SXBM
950 $a Business and Management (SpringerNature-41169)
950 $a Business and Management (R0) (SpringerNature-43719)