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Strategic Equity Partnerships in Professional Football = Evidence on Stakeholder Attitudes for the Case of the German Bundesliga /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Strategic Equity Partnerships in Professional Football/ by Tobias Duffner.
Reminder of title:	Evidence on Stakeholder Attitudes for the Case of the German Bundesliga /
Author:	Duffner, Tobias.
Description:	XXVIII, 353 p. 31 illus.online resource. :
Contained By:	Springer Nature eBook
Subject:	Business. -
Online resource:	https://doi.org/10.1007/978-3-658-31301-2
ISBN:	9783658313012

Strategic Equity Partnerships in Professional Football = Evidence on Stakeholder Attitudes for the Case of the German Bundesliga /
Duffner, Tobias.

Strategic Equity Partnerships in Professional FootballEvidence on Stakeholder Attitudes for the Case of the German Bundesliga /[electronic resource] :by Tobias Duffner. - 1st ed. 2020. - XXVIII, 353 p. 31 illus.online resource. - Event- und Impaktforschung,2662-9224. - Event- und Impaktforschung,.

Introduction -- Research Gaps and Research Questions -- Theoretical Framework – General Partnership Literature -- Strategic Equity Partnerships in the Football Business -- Research Design -- Empirical Findings and Discussion -- Management Implications and Recommendations -- Research Summary.

The study explores the underlying motives and processes why and how corporate sponsors and professional football clubs in Germany enter into an additional share deal given the contradictory nature of corporations (monetary driven) and football clubs (maximising sporting success while operating in economic equilibrium). This work aims to generate theory within the specific field of professional football and to provide recommendations for action.

ISBN: 9783658313012

Standard No.: 10.1007/978-3-658-31301-2doiSubjects--Topical Terms:

558617
Business.

LC Class. No.: HF4999.2-6182

Dewey Class. No.: 650

Strategic Equity Partnerships in Professional Football = Evidence on Stakeholder Attitudes for the Case of the German Bundesliga /
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