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Ads, fads, and consumer culture : = advertising's impact on American character and society /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Ads, fads, and consumer culture :/ Arthur Asa Berger.
Reminder of title:	advertising's impact on American character and society /
remainder title:	Advertising's impact on American character and society
Author:	Berger, Arthur Asa,
Description:	1 online resource (313 p.)
Subject:	Advertising - United States. -
Online resource:	https://portal.igpublish.com/iglibrary/search/ROWMANB0022814.html
ISBN:	9781538137802

Ads, fads, and consumer culture : = advertising's impact on American character and society /
Berger, Arthur Asa,1933-

Ads, fads, and consumer culture :advertising's impact on American character and society /Advertising's impact on American character and societyArthur Asa Berger. - 6th ed. - 1 online resource (313 p.)

Includes bibliographical references and index.

Access restricted to authorized users and institutions.

The sixth edition of this approachable text draws on both academic and applied perspectives to offer a lively critique of contemporary advertising's effects on American character and culture. Berger explains how advertising works by employing a psycho-cultural approach, encouraging readers to think about advertisements and commercials in more analytical and profound ways. The sixth edition features updated statistics, two new chapters, and new discussions of the role of brands, social media, non-binary perspectives on gender, advertising and the 2020 election, the problem of self-alienation, and how all these elements relate to consumption. Berger also considers the Values and Lifestyle (VALS) and Claritas typologies in marketing. Distinctive chapters examine the "1984" Macintosh commercial, a Fidji perfume advertisement, and a moisturizer advertisement from semiotic, psychoanalytic, sociological, Marxist, mythic, and feminist perspectives. Ads, Fads, and Consumer Culture provides an accessible overview of advertising in the United States, spanning issues as diverse as sexuality, politics, market research, consumer culture, and more, and helps readers understand the role that advertising has played, and continues to play, in all our lives.

Mode of access: World Wide Web.

ISBN: 9781538137802Subjects--Topical Terms:

664139
Advertising
--United States.Index Terms--Genre/Form:

554714
Electronic books.

LC Class. No.: HF5823

Dewey Class. No.: 659.1/0420973

Ads, fads, and consumer culture : = advertising's impact on American character and society /
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