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Creating brand cool : = brand distin...

Abraham, Joan.

Creating brand cool : = brand distinction in the online marketplace /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Creating brand cool :/ Joan Abraham.
Reminder of title:	brand distinction in the online marketplace /
Author:	Abraham, Joan.
Published:	New York, NY :Routledge, : c2021.,
Description:	xi, 99 p. :ill. ; : 23 cm.;
Subject:	Branding (Marketing) -
ISBN:	9780367693152

Creating brand cool : = brand distinction in the online marketplace /
Abraham, Joan.

Creating brand cool :brand distinction in the online marketplace /Joan Abraham. - New York, NY :Routledge,c2021. - xi, 99 p. :ill. ;23 cm.

Includes bibliographical references and index.

"In this intriguing blend of branding how-to and business memoir, an industry pioneer presents the thought process and tools to create a successful e-commerce business by developing a distinct emotional attraction to a brand, beyond individual product offerings. Leveraging her 26 years of experience in online marketing and branding, Joan Abraham reveals the thought process behind successfully addressing today's marketing challenge: clearly defining the business's brand essence and using its owned social media channels to personalize the full character of the brand. Creating Brand Cool addresses the importance of developing a unique state of being that personally resonates with today's consumer. Abraham energizes the creative and strategic thinking for attracting and maintaining brand loyalty when the competition is a click away. Appealing to branding and social media marketing professionals, as well as students in these fields, this book is a primer for building an online community and distinguishing a brand from the competition, and is relevant to all types of business, from tiny businesses to globally recognized brands"--

ISBN: 9780367693152

LCCN: 2020053026Subjects--Topical Terms:

568096
Branding (Marketing)

LC Class. No.: HF5415.1255 / .A274 2021

Dewey Class. No.: 658.8/27

Creating brand cool : = brand distinction in the online marketplace /
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245 1 0 $a Creating brand cool : $b brand distinction in the online marketplace / $c Joan Abraham.
260 # $a New York, NY : $b Routledge, $c c2021.
300 $a xi, 99 p. : $b ill. ; $c 23 cm.
504 $a Includes bibliographical references and index.
520 # $a "In this intriguing blend of branding how-to and business memoir, an industry pioneer presents the thought process and tools to create a successful e-commerce business by developing a distinct emotional attraction to a brand, beyond individual product offerings. Leveraging her 26 years of experience in online marketing and branding, Joan Abraham reveals the thought process behind successfully addressing today's marketing challenge: clearly defining the business's brand essence and using its owned social media channels to personalize the full character of the brand. Creating Brand Cool addresses the importance of developing a unique state of being that personally resonates with today's consumer. Abraham energizes the creative and strategic thinking for attracting and maintaining brand loyalty when the competition is a click away. Appealing to branding and social media marketing professionals, as well as students in these fields, this book is a primer for building an online community and distinguishing a brand from the competition, and is relevant to all types of business, from tiny businesses to globally recognized brands"-- $c Provided by publisher.
650 # 0 $a Branding (Marketing) $3 568096
650 # 0 $a Internet marketing. $3 559675
650 # 0 $a Electronic commerce. $3 557942