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Advances in Digital Marketing and eC...
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Martínez-López, Francisco J.
Advances in Digital Marketing and eCommerce = Second International Conference, 2021 /
Record Type:
Language materials, printed : Monograph/item
Title/Author:
Advances in Digital Marketing and eCommerce/ edited by Francisco J. Martínez-López, David López López.
Reminder of title:
Second International Conference, 2021 /
other author:
Martínez-López, Francisco J.
Description:
X, 336 p. 47 illus., 24 illus. in color.online resource. :
Contained By:
Springer Nature eBook
Subject:
Internet marketing. -
Online resource:
https://doi.org/10.1007/978-3-030-76520-0
ISBN:
9783030765200
Advances in Digital Marketing and eCommerce = Second International Conference, 2021 /
Advances in Digital Marketing and eCommerce
Second International Conference, 2021 /[electronic resource] :edited by Francisco J. Martínez-López, David López López. - 1st ed. 2021. - X, 336 p. 47 illus., 24 illus. in color.online resource. - Springer Proceedings in Business and Economics,2198-7246. - Springer Proceedings in Business and Economics,.
This book highlights the latest research articles presented at the second Digital Marketing & eCommerce Conference in June 2021. Papers include a diverse set of digital marketing and eCommerce-related topics such as sser psychology and behavior in social commerce, influencer marketing in social commerce, social media monetization strategies, social commerce characteristics and their impact on user behavior, branding on social media, social media-based business models, user privacy and security protection on social media, social video marketing and commerce, among other topics.
ISBN: 9783030765200
Standard No.: 10.1007/978-3-030-76520-0doiSubjects--Topical Terms:
559675
Internet marketing.
LC Class. No.: HF5415.1265
Dewey Class. No.: 658.872
Advances in Digital Marketing and eCommerce = Second International Conference, 2021 /
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