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Lead Community Fundraising = Successfully Connecting People Digitally /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Lead Community Fundraising/ by Linda Mareen Neugebauer, Irene Zanko.
Reminder of title:	Successfully Connecting People Digitally /
Author:	Neugebauer, Linda Mareen.
other author:	Zanko, Irene.
Description:	XV, 188 p. 64 illus., 10 illus. in color.online resource. :
Contained By:	Springer Nature eBook
Subject:	Nonprofit organizations. -
Online resource:	https://doi.org/10.1007/978-3-030-77849-1
ISBN:	9783030778491

Lead Community Fundraising = Successfully Connecting People Digitally /
Neugebauer, Linda Mareen.

Lead Community FundraisingSuccessfully Connecting People Digitally /[electronic resource] :by Linda Mareen Neugebauer, Irene Zanko. - 1st ed. 2021. - XV, 188 p. 64 illus., 10 illus. in color.online resource. - Management for Professionals,2192-8096. - Management for Professionals,.

Chapter 1. How digitalization is changing the world -- Chapter 2. Where are we currently in digital fundraising? -- Chapter 3. New digital world, new digital terms -- Chapter 4. All about lead community fundraising -- Chapter 5. Lead community -- Chapter 6. This is how lead community fundraising works: the campaign -- Chapter 7. This is how lead community fundraising works: the multi-cycle -- Chapter 8. This is how lead community fundraising works: the how to do guide -- Chapter 9. This is how lead community fundraising works: the team -- Chapter 10. This works in lead community fundraising: more than 20 international examples -- Chapter 11. The most important information -- Chapter 12. And what's next?.

The world is changing, and so are our donors. In the future, it will become even more important for organizations to find leads, supporters and new donors online - because digitization is a bottleneck in fundraising. This book highlights universal fundraising opportunities. It explains the fundamentals of lead community fundraising and why, especially in digital times, it is important to start with the people - the community. The main topic of the book is the current state of digital fundraising, which is becoming more and more important. More than 45 examples from international fundraising practices provide a valuable foundation for all practitioners in this field.

ISBN: 9783030778491

Standard No.: 10.1007/978-3-030-77849-1doiSubjects--Topical Terms:

654254
Nonprofit organizations.

LC Class. No.: HD62.6

Dewey Class. No.: 658.048

Lead Community Fundraising = Successfully Connecting People Digitally /
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