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Social Psychology Of Consumer Behaviour, The.

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Social Psychology Of Consumer Behaviour, The./
Author:	Bagozzi, Richard.
other author:	Gurhan-Canli, Zynep.
Description:	1 online resource (238 pages)
Subject:	Consumer behavior. -
Online resource:	Click to View
ISBN:	9780335230563

Social Psychology Of Consumer Behaviour, The.
Bagozzi, Richard.

Social Psychology Of Consumer Behaviour, The. - 1 online resource (238 pages)

Cover -- TOCContents -- Foreward -- List of figures and tables -- Acknowledgements -- CHChapter 1 Introduction: overview of consumer behaviour -- CHChapter 2 Attitudes: content, structure, processes -- CHChapter 3 Consumers are emotional, too -- CHChapter 4 From cognitive processes, attitudes and emotions to action -- CHChapter 5 Attitude change: the elaboration likelihood model of persuasion -- CHChapter 6 Cognitive processes -- Glossary -- References -- Author index -- IDXSubject index.

This book illuminates an area of intense academic and wider interest, bringing together research and practical insights into how theories in social psychology can be applied to consumer behaviour. Core themes include information processing and social cognition, communication processes, attitude models, emotion, social identity theory, and action theory.

ISBN: 9780335230563Subjects--Topical Terms:

560272
Consumer behavior.
Index Terms--Genre/Form:

554714
Electronic books.

LC Class. No.: HB801.B267

Dewey Class. No.: 306.3

Social Psychology Of Consumer Behaviour, The.
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245 1 0 $a Social Psychology Of Consumer Behaviour, The.
264 1 $a Milton Keynes : $b McGraw-Hill Education, $c 2002.
264 4 $c �2002.
300 $a 1 online resource (238 pages)
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505 0 $a Cover -- TOCContents -- Foreward -- List of figures and tables -- Acknowledgements -- CHChapter 1 Introduction: overview of consumer behaviour -- CHChapter 2 Attitudes: content, structure, processes -- CHChapter 3 Consumers are emotional, too -- CHChapter 4 From cognitive processes, attitudes and emotions to action -- CHChapter 5 Attitude change: the elaboration likelihood model of persuasion -- CHChapter 6 Cognitive processes -- Glossary -- References -- Author index -- IDXSubject index.
520 $a This book illuminates an area of intense academic and wider interest, bringing together research and practical insights into how theories in social psychology can be applied to consumer behaviour. Core themes include information processing and social cognition, communication processes, attitude models, emotion, social identity theory, and action theory.
588 $a Description based on publisher supplied metadata and other sources.
590 $a Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2022. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.
650 0 $a Consumer behavior. $3 560272
655 4 $a Electronic books. $2 local $3 554714
700 1 $a Gurhan-Canli, Zynep. $3 1374223
700 1 $a Gurhan-Canli, Zeynep. $3 1374224
700 1 $a Priester, Joseph R. $3 1374225
700 1 $a Sutton, Stephen. $3 1374226
776 0 8 $i Print version: $a Bagozzi, Richard $t Social Psychology Of Consumer Behaviour, The $d Milton Keynes : McGraw-Hill Education,c2002 $z 9780335207220
797 2 $a ProQuest (Firm)
856 4 0 $u https://ebookcentral.proquest.com/lib/nfu/detail.action?docID=4960687 $z Click to View