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Internal marketing = the tools and c...

Rafiq, Mohammed.

Internal marketing = the tools and concepts for change /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Internal marketing/ Pervaiz K. Ahmed and Mohammed Rafiq.
Reminder of title:	the tools and concepts for change /
Author:	Ahmed, Pervaiz K.
other author:	Rafiq, Mohammed.
Published:	Oxford :Butterworth-Heinemann, : 2002.,
Description:	x, 299 p. :ill. :
Notes:	Published in association with The Chartered Institute of Marketing.
Subject:	Organizational effectiveness -
Online resource:	Click to View

Internal marketing = the tools and concepts for change /
Ahmed, Pervaiz K.

Internal marketingthe tools and concepts for change /[electronic resource] :Pervaiz K. Ahmed and Mohammed Rafiq. - Oxford :Butterworth-Heinemann,2002. - x, 299 p. :ill.

Published in association with The Chartered Institute of Marketing.

Includes bibliographical references and index.

Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.

Subjects--Topical Terms:

568414
Organizational effectiveness
Index Terms--Genre/Form:

554714
Electronic books.

LC Class. No.: HF5415.13 / .A46 2002

Internal marketing = the tools and concepts for change /
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245 1 0 $a Internal marketing $h [electronic resource] : $b the tools and concepts for change / $c Pervaiz K. Ahmed and Mohammed Rafiq.
260 $a Oxford : $b Butterworth-Heinemann, $c 2002.
300 $a x, 299 p. : $b ill.
500 $a Published in association with The Chartered Institute of Marketing.
504 $a Includes bibliographical references and index.
533 $a Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
650 0 $a Organizational effectiveness $3 568414
650 0 $a Organizational effectiveness. $3 558407
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650 0 $a Marketing $x Management. $3 568118
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710 2 $a Chartered Institute of Marketing. $3 656255
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