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Marketing and multicultural diversity
~
ProQuest (Firm)
Marketing and multicultural diversity
Record Type:
Language materials, printed : Monograph/item
Title/Author:
Marketing and multicultural diversity/ edited by C.P. Rao.
other author:
Rao, C. P.
Published:
Aldershot, England :Ashgate, : c2006.,
Description:
xii, 275 p. :ill. :
Subject:
Marketing - Social aspects. -
Online resource:
Click to View
Marketing and multicultural diversity
Marketing and multicultural diversity
[electronic resource] /edited by C.P. Rao. - Aldershot, England :Ashgate,c2006. - xii, 275 p. :ill. - New perspectives in marketing. - New perspectives in marketing series..
Includes bibliographical references (p. [265]-268) and index.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Subjects--Topical Terms:
586461
Marketing
--Social aspects.Index Terms--Genre/Form:
554714
Electronic books.
LC Class. No.: HF5415.32 / .M37 2006
Dewey Class. No.: 658.8/02
Marketing and multicultural diversity
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Includes bibliographical references (p. [265]-268) and index.
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