Language:
English
繁體中文
Help
Login
Back
Switch To:
Labeled
|
MARC Mode
|
ISBD
Marketing accountability = how to me...
~
Mouncey, Peter.
Marketing accountability = how to measure marketing effectiveness /
Record Type:
Language materials, printed : Monograph/item
Title/Author:
Marketing accountability/ Malcolm McDonald and Peter Mouncey.
Reminder of title:
how to measure marketing effectiveness /
Author:
McDonald, Malcolm.
other author:
Mouncey, Peter.
Published:
London ;Kogan Page, : 2009.,
Description:
viii, 293 p. :ill. :
Subject:
Marketing - Cost effectiveness. -
Online resource:
Click to View
Marketing accountability = how to measure marketing effectiveness /
McDonald, Malcolm.
Marketing accountability
how to measure marketing effectiveness /[electronic resource] :Malcolm McDonald and Peter Mouncey. - London ;Kogan Page,2009. - viii, 293 p. :ill.
Includes bibliographical references and index.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2016. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Subjects--Topical Terms:
1163126
Marketing
--Cost effectiveness.Index Terms--Genre/Form:
554714
Electronic books.
LC Class. No.: HF5415.13 / .M369159 2009
Marketing accountability = how to measure marketing effectiveness /
LDR
:01098nam 2200289Ia 4500
001
1074572
003
MiAaPQ
005
20200520144314.0
006
m o d |
007
cr cn|||||||||
008
221104s2009 enka sb 001 0 eng d
010
$z
2009001273
020
$z
9780749457525
020
$z
9780749453862
020
$z
0749453869
035
$a
(MiAaPQ)EBC457558
035
$a
(Au-PeEL)EBL457558
035
$a
(CaPaEBR)ebr10309991
035
$a
(OCoLC)435646083
035
$a
EBC457558
040
$a
MiAaPQ
$c
MiAaPQ
$d
MiAaPQ
050
4
$a
HF5415.13
$b
.M369159 2009
100
1
$a
McDonald, Malcolm.
$3
568116
245
1 0
$a
Marketing accountability
$h
[electronic resource] :
$b
how to measure marketing effectiveness /
$c
Malcolm McDonald and Peter Mouncey.
260
$a
London ;
$a
Philadelphia :
$b
Kogan Page,
$c
2009.
300
$a
viii, 293 p. :
$b
ill.
504
$a
Includes bibliographical references and index.
533
$a
Electronic reproduction. Ann Arbor, MI : ProQuest, 2016. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
650
0
$a
Marketing
$x
Cost effectiveness.
$3
1163126
650
0
$a
Marketing
$x
Management.
$3
568118
655
4
$a
Electronic books.
$2
local
$3
554714
700
1
$a
Mouncey, Peter.
$3
1378603
710
2
$a
ProQuest (Firm)
$3
1133097
856
4 0
$u
https://ebookcentral.proquest.com/lib/nfu/detail.action?docID=457558
$z
Click to View
based on 0 review(s)
Multimedia
Reviews
Add a review
and share your thoughts with other readers
Export
pickup library
Processing
...
Change password
Login