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Questionnaire design = how to plan, ...

ProQuest (Firm)

Questionnaire design = how to plan, structure, and write survey material for effective market research /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Questionnaire design/ Ian Brace.
Reminder of title:	how to plan, structure, and write survey material for effective market research /
Author:	Brace, Ian,
Published:	London ;Kogan Page, : 2004.,
Description:	xii, 289 p. :ill. :
Subject:	Questionnaires - Methodology. -
Online resource:	Click to View

Questionnaire design = how to plan, structure, and write survey material for effective market research /
Brace, Ian,1949-

Questionnaire designhow to plan, structure, and write survey material for effective market research /[electronic resource] :Ian Brace. - London ;Kogan Page,2004. - xii, 289 p. :ill. - Market research in practice series. - Market research in practice series..

Includes bibliographical references (p. 277-280) and index.

Objectives in writing a questionnaire -- The data collection media -- Planning the questionnaire -- Types of question and data -- Rating scales and attitude measurement -- Writing the questionnaire -- Laying out the questionnaire -- Piloting the questionnaire -- Ethical issues -- Social desirability bias -- International surveys.

Electronic reproduction. Ann Arbor, MI : ProQuest, 2016. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.

Subjects--Topical Terms:

557571
Questionnaires
--Methodology.Index Terms--Genre/Form:

554714
Electronic books.

LC Class. No.: HF5415.3 / .B683 2004

Dewey Class. No.: 658.8/3

Questionnaire design = how to plan, structure, and write survey material for effective market research /
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