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The elusive fan = reinventing sports...

Shields, Ben.

The elusive fan = reinventing sports in a crowded marketplace /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	The elusive fan/ Irving Rein, Philip Kotler, Ben Shields.
Reminder of title:	reinventing sports in a crowded marketplace /
Author:	Rein, Irving J.
other author:	Shields, Ben.
Published:	New York :McGraw-Hill, : c2006.,
Description:	xiv, 345 p.
Subject:	Professional sports - United States. -
Online resource:	Click to View

The elusive fan = reinventing sports in a crowded marketplace /
Rein, Irving J.

The elusive fanreinventing sports in a crowded marketplace /[electronic resource] :Irving Rein, Philip Kotler, Ben Shields. - New York :McGraw-Hill,c2006. - xiv, 345 p.

Includes bibliographical references (p. 307-327) and index.

Electronic reproduction. Ann Arbor, MI : ProQuest, 2016. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.

Subjects--Topical Terms:

570559
Professional sports
--United States.Index Terms--Genre/Form:

554714
Electronic books.

LC Class. No.: GV716 / .R45 2006

The elusive fan = reinventing sports in a crowded marketplace /
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020 $z 9780071454094
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100 1 $a Rein, Irving J. $3 570555
245 1 4 $a The elusive fan $h [electronic resource] : $b reinventing sports in a crowded marketplace / $c Irving Rein, Philip Kotler, Ben Shields.
260 $a New York : $b McGraw-Hill, $c c2006.
300 $a xiv, 345 p.
504 $a Includes bibliographical references (p. 307-327) and index.
533 $a Electronic reproduction. Ann Arbor, MI : ProQuest, 2016. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
650 0 $a Professional sports $z United States. $3 570559
650 0 $a Sports spectators $z United States. $3 570558
650 0 $a Communication in marketing. $3 570557
650 0 $a Sports $x Economic aspects. $3 559594
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700 1 $a Shields, Ben. $3 570561
700 1 $a Kotler, Philip. $3 570560
710 2 $a ProQuest (Firm) $3 1133097
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