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Realty blogging = build your brand and out-smart your competition /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Realty blogging/ Richard Nacht and Paul Chaney.
Reminder of title:	build your brand and out-smart your competition /
Author:	Nacht, Richard.
other author:	Chaney, Paul,
Published:	New York :McGraw-Hill, : c2007.,
Description:	xx, 199 p. :ill. :
Notes:	Includes index.
Subject:	Internet marketing. -
Online resource:	Click to View

Realty blogging = build your brand and out-smart your competition /
Nacht, Richard.

Realty bloggingbuild your brand and out-smart your competition /[electronic resource] :Richard Nacht and Paul Chaney. - New York :McGraw-Hill,c2007. - xx, 199 p. :ill.

Includes index.

New age farming -- Conclusion -- Positioning yourself as the expert -- Case study---charlene li -- Position yourself as an expert -- Expert's tip---learn from the experts -- How to position yourself as an expert -- Conclusion -- Relationship marketing -- Blogs as farming tools -- Case study---Kevin O'Keefe -- Benefits of blogs vs. websites -- Expert's tip---use listings with blogs -- Community blogging as a farm tool -- Be innovative in your marketing techniques -- Conclusion -- Exploiting the niches -- Define your niches -- Expert's tip---blogging thrives when serving a market niche -- Geographic niches -- Expert's tip---use blogs as your geographic niche -- Property niches -- Membership niches -- Ethnic niches -- Gender-based niches -- Age-based niches -- Gay and lesbian niches -- Conclusion -- Media & public relations -- Media use of blogs for source material -- Expert's tip---gain media attention -- Some new bloggers are journalists -- You and your readers as media -- Expert's tip---communicate without pitching -- Manage your online reputation -- Case study---kryptonite -- Conclusion -- Lead generation -- Establish customer relationships -- Expert's tip---blog for leads -- Expert's tip---capture contact information -- Using your company website -- Conclusion -- Intranet and project management -- Benefits to intranet blogging -- Make use of your intranet blog -- Intranet blog platform requirements -- Conclusion -- Final notes from the authors -- Afterward / by Ralph Roberts -- Appendix A Ten things to consider before you start to blog -- Appendix B Cchoosing the right blog platform -- Appendix C Step-by-step guide to creating your own blog -- Appendix D Best directories for real estate marketing purposes -- Appendix E RSS (really simple syndication) and how to use it.

Electronic reproduction. Ann Arbor, MI : ProQuest, 2016. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.

Subjects--Topical Terms:

559675
Internet marketing.
Index Terms--Genre/Form:

554714
Electronic books.

LC Class. No.: HD1380.6 / .N33 2007

Dewey Class. No.: 333.3068/8

Realty blogging = build your brand and out-smart your competition /
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