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Commercialisation and Innovation Strategy in Small Firms = Learning to Manage Uncertainty /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Commercialisation and Innovation Strategy in Small Firms/ by Tim Mazzarol, Sophie Reboud, Delwyn Clark, Monique Moore, Peter Malone, Geoffrey N. Soutar.
Reminder of title:	Learning to Manage Uncertainty /
Author:	Mazzarol, Tim.
other author:	Reboud, Sophie.
Description:	XXV, 488 p. 52 illus., 17 illus. in color.online resource. :
Contained By:	Springer Nature eBook
Subject:	Business. -
Online resource:	https://doi.org/10.1007/978-981-19-2651-8
ISBN:	9789811926518

Commercialisation and Innovation Strategy in Small Firms = Learning to Manage Uncertainty /
Mazzarol, Tim.

Commercialisation and Innovation Strategy in Small FirmsLearning to Manage Uncertainty /[electronic resource] :by Tim Mazzarol, Sophie Reboud, Delwyn Clark, Monique Moore, Peter Malone, Geoffrey N. Soutar. - 1st ed. 2022. - XXV, 488 p. 52 illus., 17 illus. in color.online resource.

Chapter 1. Innovation and Commercialisation in Small Firms -- Chapter 2. Conceptual Foundations of the Book -- Chapter 3. The Decision to Innovate -- Chapter 4. Screening Opportunities -- Chapter 5. The Business Model and Innovation Strategy -- Chapter 6. Managing Uncertainty -- Chapter 7. Building Capabilities -- Chapter 8. Strategic Alliances for Commercialisation -- Chapter 9. Creating Isolating Mechanisms -- Chapter 10. Conclusions and Lessons Learnt.

This book focuses on the process of commercialisation and innovation management in small firms. Although commercialisation and new product development (NPD) has been covered quite extensively, relatively little attention has been given to how small-to-medium enterprises (SMEs) engage with these issues. The book explores this topic in depth, taking a close look at the reasons why decisions are made and mapping this behaviour against established theories and “best practice” models of NPD and commercialisation. The book uses case studies to analyse the relationship between entrepreneurial decision- making and commercialisation, and investigates how and why NPD and commercialisation decisions are made, which offers valuable insights from both a theoretical and applied perspective.

ISBN: 9789811926518

Standard No.: 10.1007/978-981-19-2651-8doiSubjects--Topical Terms:

558617
Business.

LC Class. No.: HF4999.2-6182

Dewey Class. No.: 650

Commercialisation and Innovation Strategy in Small Firms = Learning to Manage Uncertainty /
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