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Toolbox Digital Business = Leadership, Business Models, Technologies and Change /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Toolbox Digital Business/ by Ralf T. Kreutzer.
Reminder of title:	Leadership, Business Models, Technologies and Change /
Author:	Kreutzer, Ralf T.
Description:	XXI, 561 p. 173 illus., 168 illus. in color.online resource. :
Contained By:	Springer Nature eBook
Subject:	Strategic planning. -
Online resource:	https://doi.org/10.1007/978-3-658-37017-6
ISBN:	9783658370176

Toolbox Digital Business = Leadership, Business Models, Technologies and Change /
Kreutzer, Ralf T.

Toolbox Digital BusinessLeadership, Business Models, Technologies and Change /[electronic resource] :by Ralf T. Kreutzer. - 1st ed. 2022. - XXI, 561 p. 173 illus., 168 illus. in color.online resource. - Management for Professionals,2192-810X. - Management for Professionals,.

Chapter 1. The world in transition -- Chapter 2. Analysis and design of a digital business performance -- Chapter 3. Eight fields of action for building digital excellence -- Chapter 4. Change management – shaping change processes successfully.

This book provides important guidelines for the digital transformation process and shows how established companies in particular can use digitization for their strategic further development. It highlights developments in IT and data management, supported by AI, and analyzes how marketing, sales, HR, the corporate organization and controlling must be transformed in the digital age in order to take advantage of these new opportunities as early and comprehensively as possible. The tools offered in this book will support companies in actively shaping the change.

ISBN: 9783658370176

Standard No.: 10.1007/978-3-658-37017-6doiSubjects--Topical Terms:

556511
Strategic planning.

LC Class. No.: HD30.28

Dewey Class. No.: 658.4012

Toolbox Digital Business = Leadership, Business Models, Technologies and Change /
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