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Content Production for Digital Media = An Introduction /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Content Production for Digital Media/ by Jay Daniel Thompson, John Weldon.
Reminder of title:	An Introduction /
Author:	Thompson, Jay Daniel.
other author:	Weldon, John.
Description:	XVII, 159 p. 1 illus.online resource. :
Contained By:	Springer Nature eBook
Subject:	Mass media. -
Online resource:	https://doi.org/10.1007/978-981-16-9686-2
ISBN:	9789811696862

Content Production for Digital Media = An Introduction /
Thompson, Jay Daniel.

Content Production for Digital MediaAn Introduction /[electronic resource] :by Jay Daniel Thompson, John Weldon. - 1st ed. 2022. - XVII, 159 p. 1 illus.online resource.

Chapter 1. Social Media in Content Production -- Chapter 2. Audiences and Target Audiences -- Chapter 3. Digital Journalism -- Chapter 4. Digital Marketing -- Chapter 5. Public Relations -- Chapter 6. Online Community Management and Content Moderation -- Chapter 7. Freelancing -- Chapter 8. Vlogging -- Chapter 9. Podcasting -- Chapter 10. Let’s Get Ethical -- Chapter 11. Intellectual Property.

This book provides an introduction to digital media content production in the twenty-first century. It explores the kinds of content production that are undertaken in professions that include journalism, public relations and marketing. The book provides an insight into content moderation and addresses the legal and ethical issues that content producers face, as well as how these issues can be effectively managed. Chapters also contain interviews with media professionals, and quizzes that allow readers to consolidate the knowledge they have gathered through their reading of that chapter.

ISBN: 9789811696862

Standard No.: 10.1007/978-981-16-9686-2doiSubjects--Topical Terms:

556421
Mass media.

LC Class. No.: HM1206-1211

Dewey Class. No.: 302.23

Content Production for Digital Media = An Introduction /
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505 0 $a Chapter 1. Social Media in Content Production -- Chapter 2. Audiences and Target Audiences -- Chapter 3. Digital Journalism -- Chapter 4. Digital Marketing -- Chapter 5. Public Relations -- Chapter 6. Online Community Management and Content Moderation -- Chapter 7. Freelancing -- Chapter 8. Vlogging -- Chapter 9. Podcasting -- Chapter 10. Let’s Get Ethical -- Chapter 11. Intellectual Property.
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