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Social media addiction in Generation Z consumers = implications for business and marketing /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Social media addiction in Generation Z consumers/ by Teresa Berenice Treviño Benavides ... [et al.].
Reminder of title:	implications for business and marketing /
other author:	Trevino Benavides, Teresa Berenice.
Published:	Cham :Springer International Publishing : : 2023.,
Description:	viii, 53 p. :ill., digital ; : 24 cm.;
Contained By:	Springer Nature eBook
Subject:	Internet marketing. -
Online resource:	https://doi.org/10.1007/978-3-031-33452-8
ISBN:	9783031334528

Social media addiction in Generation Z consumers = implications for business and marketing /
Social media addiction in Generation Z consumersimplications for business and marketing /[electronic resource] :by Teresa Berenice Treviño Benavides ... [et al.]. - Cham :Springer International Publishing :2023. - viii, 53 p. :ill., digital ;24 cm. - SpringerBriefs in business,2191-5490. - SpringerBriefs in business..

Social media has become vital in Generation Z users' daily lives, as they are the most connected group through social media; however, studies have shown the negative side of using social media heavily, particularly loneliness. Furthermore, the COVID-19 pandemic has contributed to the significant growth of social media use with Generation Z users, which has shown to cause negative psychological effects. This book explores the behaviors of Generation Z consumers on various social media platforms (including interaction with brands as well as persons) and, using results from a Bergen Social Media Addiction Scale (BSMAS) analysis, explores the potential risks and causes of social media addiction in this generation. In particular, it offers an integrative model to help marketers understand social media addition and ways in which companies and associations can promote a more conscious use of social media by acknowledging that pathological use of social media has negative effects. This book is useful for students, researchers, scholars interested in empirical research on consumer social media use and addiction.

ISBN: 9783031334528

Standard No.: 10.1007/978-3-031-33452-8doiSubjects--Topical Terms:

559675
Internet marketing.

LC Class. No.: HF5415.1265

Dewey Class. No.: 658.872

Social media addiction in Generation Z consumers = implications for business and marketing /
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