國立虎尾科技大學 |

Marketing for sustainable development = rethinking consumption models /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Marketing for sustainable development/ coordinated by Sihem Dekhili.
Reminder of title:	rethinking consumption models /
other author:	Dekhili, Sihem.
Published:	London :ISTE ; : 2021.,
Description:	1 online resource.
Subject:	Sustainable development. -
Online resource:	https://onlinelibrary.wiley.com/doi/book/10.1002/9781119882176
ISBN:	9781119882176

Marketing for sustainable development = rethinking consumption models /
Marketing for sustainable developmentrethinking consumption models /[electronic resource] :coordinated by Sihem Dekhili. - London :ISTE ;2021. - 1 online resource. - Agronomy and food science. Food chain management. - Agronomy and food science.Food chain management..

Includes bibliographical references and index.

Many people see a weak association between marketing and sustainable development and even consider them as two incompatible fields. However, marketing benefits from an extremely powerful position to encourage transformations at the production level and to guide consumers towards responsible behaviors. From its inception, marketing has been positioned as a support for the relationship between the company and its customers, with the quest for well-being set in the very foundations of the discipline. In a context that is marked by crises and much skepticism, marketing today should, more than ever, prove that it acts in good faith. This book offers practitioners, public authorities, professors and students illustrations that demonstrate that the dissemination of sustainable practices is indeed a marketing issue. It argues that it is particularly important not only to overcome the divide between the concepts of marketing and sustainability, but also to use marketing tools and frameworks to support sustainable development and strengthen the green market

ISBN: 9781119882176

Standard No.: 10.1002/9781119882176doiSubjects--Topical Terms:

556594
Sustainable development.

LC Class. No.: HC79.E5

Dewey Class. No.: 658.4/083

Marketing for sustainable development = rethinking consumption models /
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245 0 0 $a Marketing for sustainable development $h [electronic resource] : $b rethinking consumption models / $c coordinated by Sihem Dekhili.
260 $a London : $a Hoboken, NJ : $b ISTE ; $c 2021. $b Wiley,
300 $a 1 online resource.
490 1 $a Agronomy and food science. Food chain management
504 $a Includes bibliographical references and index.
520 $a Many people see a weak association between marketing and sustainable development and even consider them as two incompatible fields. However, marketing benefits from an extremely powerful position to encourage transformations at the production level and to guide consumers towards responsible behaviors. From its inception, marketing has been positioned as a support for the relationship between the company and its customers, with the quest for well-being set in the very foundations of the discipline. In a context that is marked by crises and much skepticism, marketing today should, more than ever, prove that it acts in good faith. This book offers practitioners, public authorities, professors and students illustrations that demonstrate that the dissemination of sustainable practices is indeed a marketing issue. It argues that it is particularly important not only to overcome the divide between the concepts of marketing and sustainability, but also to use marketing tools and frameworks to support sustainable development and strengthen the green market
588 $a Description based on print version record.
650 0 $a Sustainable development. $3 556594
650 0 $a Marketing. $3 557931
700 1 $a Dekhili, Sihem. $3 1421377
830 0 $a Agronomy and food science. $p Food chain management. $3 1421378
856 4 0 $u https://onlinelibrary.wiley.com/doi/book/10.1002/9781119882176