| Record Type: |
Language materials, printed
: Monograph/item
|
| Title/Author: |
Buy me! / Marshal Cohen. |
| Reminder of title: |
new ways to get customers to choose your products and ignore the rest / |
| Author: |
Cohen, Marshal. |
| Published: |
New York :McGraw-Hill, : c2010., |
| Description: |
xi, 239 p. :ill. : |
| Subject: |
Consumer behavior. - |
| Online resource: |
Click for full text (McGrawHill) |
| ISBN: |
9780071667838 (hbk.) |