國立虎尾科技大學 |

The economics of franchising /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	The economics of franchising // Roger D. Blair, Francine Lafontaine.
Author:	Blair, Roger D.,
other author:	Lafontaine, Francine,
Description:	1 online resource (xii, 338 pages) :digital, PDF file(s). :
Notes:	Title from publisher's bibliographic system (viewed on 05 Oct 2015).
Subject:	Franchises (Retail trade) -
Online resource:	https://doi.org/10.1017/CBO9780511753879
ISBN:	9780511753879 (ebook)

The economics of franchising /
Blair, Roger D.,

The economics of franchising /Roger D. Blair, Francine Lafontaine. - 1 online resource (xii, 338 pages) :digital, PDF file(s).

Title from publisher's bibliographic system (viewed on 05 Oct 2015).

This 2005 book describes in much detail both how and why franchising works. It also analyses the economic tensions that contribute to conflict in the franchisor-franchisee relationship. The treatment includes a great deal of empirical evidence on franchising, its importance in various segments of the economy, the terms of franchise contracts and what we know about how all these have evolved over time, especially in the US market. A good many myths are dispelled in the process. The economic analysis of the franchisor-franchisee relationship begins with the observation that for franchisors, franchising is a contractual alternative to vertical integration. Subsequently, the tensions that arise between a franchisor and its franchisees, who in fact are owners of independent businesses, are examined in turn. In particular the authors discuss issues related to product quality control, tying arrangements, pricing, location and territories, advertising, and termination and renewals.

ISBN: 9780511753879 (ebook)Subjects--Topical Terms:

559713
Franchises (Retail trade)

LC Class. No.: HF5429.23 / .B53 2005

Dewey Class. No.: 381/.13

The economics of franchising /
LDR:01987nam a2200289 i 4500 001 1123592
003 UkCbUP
005 20151005020622.0
006 m|||||o||d||||||||
007 cr||||||||||||
008 240926s2005||||enk o ||1 0|eng|d
020 $a 9780511753879 (ebook)
020 $z 9780521772525 (hardback)
020 $z 9780521775892 (paperback)
035 $a CR9780511753879
040 $a UkCbUP $b eng $e rda $c UkCbUP
050 0 0 $a HF5429.23 $b .B53 2005
082 0 0 $a 381/.13 $2 22
100 1 $a Blair, Roger D., $e author. $3 1440599
245 1 4 $a The economics of franchising / $c Roger D. Blair, Francine Lafontaine.
264 1 $a Cambridge : $b Cambridge University Press, $c 2005.
300 $a 1 online resource (xii, 338 pages) : $b digital, PDF file(s).
336 $a text $b txt $2 rdacontent
337 $a computer $b c $2 rdamedia
338 $a online resource $b cr $2 rdacarrier
500 $a Title from publisher's bibliographic system (viewed on 05 Oct 2015).
520 $a This 2005 book describes in much detail both how and why franchising works. It also analyses the economic tensions that contribute to conflict in the franchisor-franchisee relationship. The treatment includes a great deal of empirical evidence on franchising, its importance in various segments of the economy, the terms of franchise contracts and what we know about how all these have evolved over time, especially in the US market. A good many myths are dispelled in the process. The economic analysis of the franchisor-franchisee relationship begins with the observation that for franchisors, franchising is a contractual alternative to vertical integration. Subsequently, the tensions that arise between a franchisor and its franchisees, who in fact are owners of independent businesses, are examined in turn. In particular the authors discuss issues related to product quality control, tying arrangements, pricing, location and territories, advertising, and termination and renewals.
650 0 $a Franchises (Retail trade) $3 559713
700 1 $a Lafontaine, Francine, $e author. $3 1440600
776 0 8 $i Print version: $z 9780521772525
856 4 0 $u https://doi.org/10.1017/CBO9780511753879