國立虎尾科技大學 |

The winning message : = candidate behavior, campaign discourse, and democracy /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	The winning message :/ Adam F. Simon.
Reminder of title:	candidate behavior, campaign discourse, and democracy /
Author:	Simon, Adam F.,
Description:	1 online resource (xvi, 181 pages) :digital, PDF file(s). :
Notes:	Title from publisher's bibliographic system (viewed on 05 Oct 2015).
Subject:	Politics, Practical - United States. -
Subject:	United States - Defenses -
Online resource:	https://doi.org/10.1017/CBO9780511613524
ISBN:	9780511613524 (ebook)

The winning message : = candidate behavior, campaign discourse, and democracy /
Simon, Adam F.,1965-

The winning message :candidate behavior, campaign discourse, and democracy /Adam F. Simon. - 1 online resource (xvi, 181 pages) :digital, PDF file(s). - Communication, society and politics. - Communication, society and politics..

Title from publisher's bibliographic system (viewed on 05 Oct 2015).

This study breaks new ground in investigating candidate behavior in American electoral campaigns. It centers on a question of equal importance to citizens and scholars: how can we produce better political campaigns? The project takes an innovative approach to answering this question by bringing together critical and empirical methods as well as game theory in a sophisticated yet readable text. The answer comes in four parts. First, Simon develops the idea of dialogue as a standard for evaluating political campaigns. Second, he shows that candidates' self-interest in winning leads them to avoid dialogue, that is substantive campaign discourse. Third, he demonstrates the beneficial effects produced by the little dialogue that actually occurs. Fourth, he pinpoints the forces responsible for these rare occurrences. The major lesson of this work is that campaign reform under its present guise will not bring about the more substantive campaigns that the public desires.

ISBN: 9780511613524 (ebook)Subjects--Topical Terms:

569245
Politics, Practical
--United States.Subjects--Geographical Terms:

528513
United States
--Defenses

LC Class. No.: JK1726 / .S55 2002

Dewey Class. No.: 324.7/0973

The winning message : = candidate behavior, campaign discourse, and democracy /
LDR:02078nam a2200313 i 4500 001 1126783
003 UkCbUP
005 20151005020622.0
006 m|||||o||d||||||||
007 cr||||||||||||
008 240926s2002||||enk o ||1 0|eng|d
020 $a 9780511613524 (ebook)
020 $z 9780521807333 (hardback)
020 $z 9780521001915 (paperback)
035 $a CR9780511613524
040 $a UkCbUP $b eng $e rda $c UkCbUP
043 $a n-us---
050 0 0 $a JK1726 $b .S55 2002
082 0 0 $a 324.7/0973 $2 21
100 1 $a Simon, Adam F., $d 1965- $e author. $3 1445801
245 1 4 $a The winning message : $b candidate behavior, campaign discourse, and democracy / $c Adam F. Simon.
264 1 $a Cambridge : $b Cambridge University Press, $c 2002.
300 $a 1 online resource (xvi, 181 pages) : $b digital, PDF file(s).
336 $a text $b txt $2 rdacontent
337 $a computer $b c $2 rdamedia
338 $a online resource $b cr $2 rdacarrier
490 1 $a Communication, society and politics
500 $a Title from publisher's bibliographic system (viewed on 05 Oct 2015).
520 $a This study breaks new ground in investigating candidate behavior in American electoral campaigns. It centers on a question of equal importance to citizens and scholars: how can we produce better political campaigns? The project takes an innovative approach to answering this question by bringing together critical and empirical methods as well as game theory in a sophisticated yet readable text. The answer comes in four parts. First, Simon develops the idea of dialogue as a standard for evaluating political campaigns. Second, he shows that candidates' self-interest in winning leads them to avoid dialogue, that is substantive campaign discourse. Third, he demonstrates the beneficial effects produced by the little dialogue that actually occurs. Fourth, he pinpoints the forces responsible for these rare occurrences. The major lesson of this work is that campaign reform under its present guise will not bring about the more substantive campaigns that the public desires.
650 0 $a Politics, Practical $z United States. $3 569245
650 0 $a Political participation $z United States. $3 564521
650 0 $a Political campaigns $z United States. $3 661634
651 0 $a United States $x Defenses $x Mathematical models. $3 528513
776 0 8 $i Print version: $z 9780521807333
830 0 $a Communication, society and politics. $3 1440889
856 4 0 $u https://doi.org/10.1017/CBO9780511613524