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Data-driven customer engagement = mastering martech strategies for success /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Data-driven customer engagement/ by Ralf Strauss.
Reminder of title:	mastering martech strategies for success /
Author:	Strauss, Ralf E.
Published:	Cham :Springer Nature Switzerland : : 2024.,
Description:	xxvii, 332 p. :ill. (some col.), digital ; : 24 cm.;
Contained By:	Springer Nature eBook
Subject:	Marketing - Data processing. -
Online resource:	https://doi.org/10.1007/978-3-031-64295-1
ISBN:	9783031642951

Data-driven customer engagement = mastering martech strategies for success /
Strauss, Ralf E.

Data-driven customer engagementmastering martech strategies for success /[electronic resource] :by Ralf Strauss. - Cham :Springer Nature Switzerland :2024. - xxvii, 332 p. :ill. (some col.), digital ;24 cm.

Embark on a journey through the rapidly evolving landscape of Marketing Technology (MarTech) with this comprehensive guide. From understanding the strategic imperatives driving MarTech adoption to navigating the intricacies of data-driven customer interaction, this book provides invaluable insights and practical strategies. Explore topics ranging from budget allocation and market potential to data readiness and GDPR compliance, gaining a deep understanding of key concepts and best practices. Whether you're grappling with the complexities of AI integration or seeking to optimize measurement and KPIs, this book equips you with the knowledge and tools needed to thrive in today's digital marketing environment. With decades of industry experience, Ralf Strauss offers in this book a roadmap for success, empowering marketers to navigate the challenges and seize the opportunities presented by MarTech innovation.

ISBN: 9783031642951

Standard No.: 10.1007/978-3-031-64295-1doiSubjects--Topical Terms:

842856
Marketing
--Data processing.

LC Class. No.: HF5415.125

Dewey Class. No.: 658.800285

Data-driven customer engagement = mastering martech strategies for success /
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