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A Case Study : = Independent Restaurant Managers' Perceptions of Factors that Influence the Adoption of E-Commerce Technology in the Wake of the COVID-19 Pandemic.

Record Type:	Language materials, manuscript : Monograph/item
Title/Author:	A Case Study :/
Reminder of title:	Independent Restaurant Managers' Perceptions of Factors that Influence the Adoption of E-Commerce Technology in the Wake of the COVID-19 Pandemic.
Author:	Weaver, Craig.
Description:	1 online resource (141 pages)
Notes:	Source: Dissertations Abstracts International, Volume: 85-04, Section: B.
Contained By:	Dissertations Abstracts International85-04B.
Subject:	Information technology. -
Online resource:	click for full text (PQDT)
ISBN:	9798380602600

A Case Study : = Independent Restaurant Managers' Perceptions of Factors that Influence the Adoption of E-Commerce Technology in the Wake of the COVID-19 Pandemic.
Weaver, Craig.

A Case Study :Independent Restaurant Managers' Perceptions of Factors that Influence the Adoption of E-Commerce Technology in the Wake of the COVID-19 Pandemic. - 1 online resource (141 pages)

Source: Dissertations Abstracts International, Volume: 85-04, Section: B.

Thesis (Ph.D.)--Robert Morris University, 2023.

Includes bibliographical references

The COVID-19 pandemic has brought about a significant shift in the restaurant industry, leading many business owners to adopt innovative e-commerce technologies, such as web-integrated point-of-sale (POS) systems, online ordering, third-party delivery, digital gift cards, QR-code menus, and social media to improve their operations, customer experience, and adapt to the rapidly changing landscape. Implementing e-commerce technologies has become a standard that customers expect as they become more accustomed to its conveniences. This study explored the factors that drove the adoption of e-commerce technology in full-service independent restaurants in West Virginia, highlighting the importance of technology in ensuring business resilience and long-term sustainability. Through interviews with fifteen restaurant owners and managers, this study uncovered their perceptions of e-commerce technologies and how they have used them to overcome the challenges posed by the pandemic. The findings shed light on the potential benefits of e-commerce adoption for independent restaurants and serve as a wake-up call for small business owners to consider the role of technology in their operations and prepare for future crises.

Electronic reproduction.
Ann Arbor, Mich. :
ProQuest,
2024

Mode of access: World Wide Web

ISBN: 9798380602600Subjects--Topical Terms:

559429
Information technology.
Subjects--Index Terms:

AdoptionIndex Terms--Genre/Form:

554714
Electronic books.

A Case Study : = Independent Restaurant Managers' Perceptions of Factors that Influence the Adoption of E-Commerce Technology in the Wake of the COVID-19 Pandemic.
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520 $a The COVID-19 pandemic has brought about a significant shift in the restaurant industry, leading many business owners to adopt innovative e-commerce technologies, such as web-integrated point-of-sale (POS) systems, online ordering, third-party delivery, digital gift cards, QR-code menus, and social media to improve their operations, customer experience, and adapt to the rapidly changing landscape. Implementing e-commerce technologies has become a standard that customers expect as they become more accustomed to its conveniences. This study explored the factors that drove the adoption of e-commerce technology in full-service independent restaurants in West Virginia, highlighting the importance of technology in ensuring business resilience and long-term sustainability. Through interviews with fifteen restaurant owners and managers, this study uncovered their perceptions of e-commerce technologies and how they have used them to overcome the challenges posed by the pandemic. The findings shed light on the potential benefits of e-commerce adoption for independent restaurants and serve as a wake-up call for small business owners to consider the role of technology in their operations and prepare for future crises.
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