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To Ticket or Not to Ticket : = Revenue Generation Through Ticket Sales at Olympic Sporting Events.

Record Type:	Language materials, manuscript : Monograph/item
Title/Author:	To Ticket or Not to Ticket :/
Reminder of title:	Revenue Generation Through Ticket Sales at Olympic Sporting Events.
Author:	Konopka, Katrina Marie.
Description:	1 online resource (47 pages)
Notes:	Source: Masters Abstracts International, Volume: 85-02.
Contained By:	Masters Abstracts International85-02.
Subject:	Recreation. -
Online resource:	click for full text (PQDT)
ISBN:	9798380135832

To Ticket or Not to Ticket : = Revenue Generation Through Ticket Sales at Olympic Sporting Events.
Konopka, Katrina Marie.

To Ticket or Not to Ticket :Revenue Generation Through Ticket Sales at Olympic Sporting Events. - 1 online resource (47 pages)

Source: Masters Abstracts International, Volume: 85-02.

Thesis (M.A.)--The University of North Carolina at Chapel Hill, 2023.

Includes bibliographical references

Olympic sports have shown significant popularity through both the Olympic Games and intercollegiate athletics. Currently Olympic sports are considered "non-revenue" generating within intercollegiate athletics and rely heavily upon the funds from football and men's basketball. The following thesis analyzes Power 5 NCAA volleyball ticketing practices and its relationship to attendance, providing the opportunity for additional revenue generation within an athletic department. Utilizing a range of independent variables controlling for fan attendance, the following study reveals ticketing is not a statistically significant driver of fan attendance. The random effects regression model revealed a variety of other factors including promotions, home team and visiting team success, and proximity of schools had an effect on attendance. This study ultimately can be utilized to help inform administrator decisions regarding team's schedule to improve attendance.

Electronic reproduction.
Ann Arbor, Mich. :
ProQuest,
2024

Mode of access: World Wide Web

ISBN: 9798380135832Subjects--Topical Terms:

559433
Recreation.
Subjects--Index Terms:

Olympic sportsIndex Terms--Genre/Form:

554714
Electronic books.

To Ticket or Not to Ticket : = Revenue Generation Through Ticket Sales at Olympic Sporting Events.
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520 $a Olympic sports have shown significant popularity through both the Olympic Games and intercollegiate athletics. Currently Olympic sports are considered "non-revenue" generating within intercollegiate athletics and rely heavily upon the funds from football and men's basketball. The following thesis analyzes Power 5 NCAA volleyball ticketing practices and its relationship to attendance, providing the opportunity for additional revenue generation within an athletic department. Utilizing a range of independent variables controlling for fan attendance, the following study reveals ticketing is not a statistically significant driver of fan attendance. The random effects regression model revealed a variety of other factors including promotions, home team and visiting team success, and proximity of schools had an effect on attendance. This study ultimately can be utilized to help inform administrator decisions regarding team's schedule to improve attendance.
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