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Social Media Communications for Corporate Social Responsibility (CSR) Branding in Select Indian Central Public Sector Enterprises (CPSEs) : = A Study.

Record Type:	Language materials, manuscript : Monograph/item
Title/Author:	Social Media Communications for Corporate Social Responsibility (CSR) Branding in Select Indian Central Public Sector Enterprises (CPSEs) :/
Reminder of title:	A Study.
Author:	Philip, Ciny Mathew.
Description:	1 online resource (347 pages)
Notes:	Source: Dissertations Abstracts International, Volume: 85-03, Section: A.
Contained By:	Dissertations Abstracts International85-03A.
Subject:	Journalism. -
Online resource:	click for full text (PQDT)
ISBN:	9798380188197

Social Media Communications for Corporate Social Responsibility (CSR) Branding in Select Indian Central Public Sector Enterprises (CPSEs) : = A Study.
Philip, Ciny Mathew.

Social Media Communications for Corporate Social Responsibility (CSR) Branding in Select Indian Central Public Sector Enterprises (CPSEs) :A Study. - 1 online resource (347 pages)

Source: Dissertations Abstracts International, Volume: 85-03, Section: A.

Thesis (Ph.D.)--Maharaja Sayajirao University of Baroda (India), 2023.

Includes bibliographical references

In today's society the future of any company critically depends on how it is viewed by its stakeholders. Reputation or brand management is an important strategic objective in the corporate world. Corporate Communications function pertains to building, maintaining and protecting the company's reputation. Today more than anything else, companies need to strive to compete in the intangibles which includes brand image, value systems, commitment to environmental sustainability and people matters. Corporate Communications is the enabling force to achieve these objectives.Social media has transformed the field of corporate communications and the way it is practiced and its effects. Companies use social media to share their company's news, messages and achievements instantly with all their stakeholders. In other words, social media is used as an important tool for strategic corporate communication.Corporate Social Responsibility (CSR) is becoming as an important factor for influencing a company's image, reputation and stakeholder relations. Social media has now changed conversations from being face to face to now talking with people through Facebook, Twitter, Instagram, WhatsApp. LinkedIn and other media thus transcending the requirement of being connected in a physical real way.India is the first country in the world to make Corporate Social Responsibility (CSR) mandatory, following an amendment to The Company Act, 2013 brought into force with effect from the 1st April 2014. Businesses are mandated to invest their profits in areas such as education, health, poverty mitigation, gender equality, sustainability and many such other arcas, thus moving from the traditional spirit of volunteerism to legally mandated CSR. The Oil and Gas sector forms the backbone of the Indian Economy and has all Indians as their customers and their products and operations have a tremendous impact on the lives of the customers and stakeholders. This study attempts to examine the content which the Indian Oil and Gas sector companies are posting on social media, how it engages with its publics, sharing of corporate social responsibility activities, government schemes and such other information on its pages.Literature review was taken up to explore and derive important learnings from the literature and to critically review it in an attempt to present the research gap and thereby a justification for carrying out the present study. The major insights out of the Literature Reviewed / Research Gap identified are: 1) There are many studies on: Brand building through Social Media communications and CSR communications / branding, 2) Research in the area of using social media for CSR in the Indian companies, especially the large profit making Central Public Sector Enterprises (CPSES) having pan India presence and huge CSR budget (as mandated by CSR Company Act) is greatly missing. 3) Not much research on studying the Content of the social media from point of view of Public Relations, Branding and CSR Communications and 4) Need to study the implications for CSPSEs and stakeholders as well as examine the content of CSR thrust areas and CSR reporting on the corporate websites and Annual Report in the context of the CSR Amendment of January 2021.The study tries to examine how CSPE's are leveraging the Social Media platforms to communicate and engage with its stakeholders?; what content is shared by the CPSE's on their social media platforms and what engagement or interactivity is generated by the social media content?; how are CPSE's using social media for CSR communications and branding?; and how are CPSE's reporting their CSR projects on their corporate websites and annual report as part of the Provision for CSR in Indian Companies Act 2013?The research is a Qualitative Case Study Research using case study approach and categorised as an exploratory and descriptive type. Content analysis is used for finding themes and patterns in the content, understanding the strategy or intention of the organisation, identifying broad topics and themes in the communication and analysing the response elicited by the content from the audience.The collection of data in content analysis has been done by analysing the social media content and presented in a frequency distribution table as well as in report form and interpreted and reported quantitatively and qualitatively. This research studied the social media communications for CSR branding in three Maharatna CPSES in the Oil and Gas Sector which are also amongst the top 10 Fortune 500 companies in India.Data collection was done through Non-Probability-Purposive sampling technique for selecting tweets and videos of the three organisations. The content analysis tool was used for studying the social media content and CSR content / reporting on corporate website, annual report and CSR / sustainability reports and In-depth Interviews.The tools were administered to Social Media channels - Twitter and YouTube - and the in- depth. (Abstract shortened by ProQuest).

Electronic reproduction.
Ann Arbor, Mich. :
ProQuest,
2024

Mode of access: World Wide Web

ISBN: 9798380188197Subjects--Topical Terms:

659797
Journalism.
Subjects--Index Terms:

Corporate social responsibilityIndex Terms--Genre/Form:

554714
Electronic books.

Social Media Communications for Corporate Social Responsibility (CSR) Branding in Select Indian Central Public Sector Enterprises (CPSEs) : = A Study.
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In other words, social media is used as an important tool for strategic corporate communication.Corporate Social Responsibility (CSR) is becoming as an important factor for influencing a company's image, reputation and stakeholder relations. Social media has now changed conversations from being face to face to now talking with people through Facebook, Twitter, Instagram, WhatsApp. LinkedIn and other media thus transcending the requirement of being connected in a physical real way.India is the first country in the world to make Corporate Social Responsibility (CSR) mandatory, following an amendment to The Company Act, 2013 brought into force with effect from the 1st April 2014. Businesses are mandated to invest their profits in areas such as education, health, poverty mitigation, gender equality, sustainability and many such other arcas, thus moving from the traditional spirit of volunteerism to legally mandated CSR. The Oil and Gas sector forms the backbone of the Indian Economy and has all Indians as their customers and their products and operations have a tremendous impact on the lives of the customers and stakeholders. This study attempts to examine the content which the Indian Oil and Gas sector companies are posting on social media, how it engages with its publics, sharing of corporate social responsibility activities, government schemes and such other information on its pages.Literature review was taken up to explore and derive important learnings from the literature and to critically review it in an attempt to present the research gap and thereby a justification for carrying out the present study. The major insights out of the Literature Reviewed / Research Gap identified are: 1) There are many studies on: Brand building through Social Media communications and CSR communications / branding, 2) Research in the area of using social media for CSR in the Indian companies, especially the large profit making Central Public Sector Enterprises (CPSES) having pan India presence and huge CSR budget (as mandated by CSR Company Act) is greatly missing. 3) Not much research on studying the Content of the social media from point of view of Public Relations, Branding and CSR Communications and 4) Need to study the implications for CSPSEs and stakeholders as well as examine the content of CSR thrust areas and CSR reporting on the corporate websites and Annual Report in the context of the CSR Amendment of January 2021.The study tries to examine how CSPE's are leveraging the Social Media platforms to communicate and engage with its stakeholders?; what content is shared by the CPSE's on their social media platforms and what engagement or interactivity is generated by the social media content?; how are CPSE's using social media for CSR communications and branding?; and how are CPSE's reporting their CSR projects on their corporate websites and annual report as part of the Provision for CSR in Indian Companies Act 2013?The research is a Qualitative Case Study Research using case study approach and categorised as an exploratory and descriptive type. Content analysis is used for finding themes and patterns in the content, understanding the strategy or intention of the organisation, identifying broad topics and themes in the communication and analysing the response elicited by the content from the audience.The collection of data in content analysis has been done by analysing the social media content and presented in a frequency distribution table as well as in report form and interpreted and reported quantitatively and qualitatively. This research studied the social media communications for CSR branding in three Maharatna CPSES in the Oil and Gas Sector which are also amongst the top 10 Fortune 500 companies in India.Data collection was done through Non-Probability-Purposive sampling technique for selecting tweets and videos of the three organisations. The content analysis tool was used for studying the social media content and CSR content / reporting on corporate website, annual report and CSR / sustainability reports and In-depth Interviews.The tools were administered to Social Media channels - Twitter and YouTube - and the in- depth. (Abstract shortened by ProQuest).
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653 $a Enterprises
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