國立虎尾科技大學 |

Engaging the Consumer : = Postmaterialism and Aspirational Consumption Within the Wedding Industrial Complex.

Record Type:	Language materials, manuscript : Monograph/item
Title/Author:	Engaging the Consumer :/
Reminder of title:	Postmaterialism and Aspirational Consumption Within the Wedding Industrial Complex.
Author:	Norman, Amanda.
Description:	1 online resource (47 pages)
Notes:	Source: Masters Abstracts International, Volume: 83-08.
Contained By:	Masters Abstracts International83-08.
Subject:	Gender studies. -
Online resource:	click for full text (PQDT)
ISBN:	9798759947042

Engaging the Consumer : = Postmaterialism and Aspirational Consumption Within the Wedding Industrial Complex.
Norman, Amanda.

Engaging the Consumer :Postmaterialism and Aspirational Consumption Within the Wedding Industrial Complex. - 1 online resource (47 pages)

Source: Masters Abstracts International, Volume: 83-08.

Thesis (M.A.)--The University of Texas at Dallas, 2021.

Includes bibliographical references

The subject of this thesis revolves around practices of postmaterialist advertising, and its effects on aspirational consumers within the wedding industrial complex. In exploring alternative modes of advertising, I analyze the various ways in which producers operate and cater to consumers within digital and emerging media spaces. Postmaterialism, aspirational consumption, algorithms, anti-advertising, and the wedding industrial complex all play strong roles in the shaping of our society's ideologies, beliefs, values, and wedding traditions. The commodification of love in the modern postmaterialist era gives the wedding industry a unique ability to spark aspirational consumption in a variety of ways. I analyze this specifically through three case studies involving forms of anti-advertising and aspirational consumption: referral advertising, viral advertising, and influencer advertising.

Electronic reproduction.
Ann Arbor, Mich. :
ProQuest,
2024

Mode of access: World Wide Web

ISBN: 9798759947042Subjects--Topical Terms:

1179195
Gender studies.
Subjects--Index Terms:

ConsumptionIndex Terms--Genre/Form:

554714
Electronic books.

Engaging the Consumer : = Postmaterialism and Aspirational Consumption Within the Wedding Industrial Complex.
LDR:02308ntm a22004217 4500 001 1149032
005 20240930130031.5
006 m o d
007 cr bn ---uuuuu
008 250605s2021 xx obm 000 0 eng d
020 $a 9798759947042
035 $a (MiAaPQ)AAI28977675
035 $a (MiAaPQ)0382vireo1609Norman
035 $a AAI28977675
040 $a MiAaPQ $b eng $c MiAaPQ $d NTU
100 1 $a Norman, Amanda. $3 1475153
245 1 0 $a Engaging the Consumer : $b Postmaterialism and Aspirational Consumption Within the Wedding Industrial Complex.
264 0 $c 2021
300 $a 1 online resource (47 pages)
336 $a text $b txt $2 rdacontent
337 $a computer $b c $2 rdamedia
338 $a online resource $b cr $2 rdacarrier
500 $a Source: Masters Abstracts International, Volume: 83-08.
500 $a Advisor: Knight, Kim.
502 $a Thesis (M.A.)--The University of Texas at Dallas, 2021.
504 $a Includes bibliographical references
520 $a The subject of this thesis revolves around practices of postmaterialist advertising, and its effects on aspirational consumers within the wedding industrial complex. In exploring alternative modes of advertising, I analyze the various ways in which producers operate and cater to consumers within digital and emerging media spaces. Postmaterialism, aspirational consumption, algorithms, anti-advertising, and the wedding industrial complex all play strong roles in the shaping of our society's ideologies, beliefs, values, and wedding traditions. The commodification of love in the modern postmaterialist era gives the wedding industry a unique ability to spark aspirational consumption in a variety of ways. I analyze this specifically through three case studies involving forms of anti-advertising and aspirational consumption: referral advertising, viral advertising, and influencer advertising.
533 $a Electronic reproduction. $b Ann Arbor, Mich. : $c ProQuest, $d 2024
538 $a Mode of access: World Wide Web
650 4 $a Gender studies. $3 1179195
650 4 $a Womens studies. $3 1372829
650 4 $a Individual & family studies. $3 1181440
653 $a Consumption
653 $a Advertising
653 $a Weddings
655 7 $a Electronic books. $2 local $3 554714
690 $a 0453
690 $a 0733
690 $a 0511
690 $a 0338
690 $a 0501
690 $a 0628
710 2 $a ProQuest Information and Learning Co. $3 1178819
710 2 $a The University of Texas at Dallas. $b Arts, Technology and Emerging Communication. $3 1189207
773 0 $t Masters Abstracts International $g 83-08.
856 4 0 $u http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=28977675 $z click for full text (PQDT)