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Emotional attachment to nonprofit theatre organizations : = Identifying emotional attachment antecedents.

Record Type:	Language materials, manuscript : Monograph/item
Title/Author:	Emotional attachment to nonprofit theatre organizations :/
Reminder of title:	Identifying emotional attachment antecedents.
Author:	Thornton, Shay.
Description:	1 online resource (99 pages)
Notes:	Source: Masters Abstracts International, Volume: 75-05.
Contained By:	Masters Abstracts International75-05.
Subject:	Theater. -
Online resource:	click for full text (PQDT)
ISBN:	9781303521461

Emotional attachment to nonprofit theatre organizations : = Identifying emotional attachment antecedents.
Thornton, Shay.

Emotional attachment to nonprofit theatre organizations :Identifying emotional attachment antecedents. - 1 online resource (99 pages)

Source: Masters Abstracts International, Volume: 75-05.

Thesis (M.B.A.)--California State University, Long Beach, 2013.

Includes bibliographical references

This thesis, presented in partial fulfillment of the requirements for the degree of Master of Business Administration/Master of Fine Arts in Theatre Management, identifies the antecedents of emotional attachment to the theatre industry and specific organizations. The five identified antecedents of theatre emotional attachment are: social bonding, audience co-creation of value, escapism, cannon of work, and organizational culture. These emotional attachments can be leveraged through marketing efforts to increase the lifetime value of a patron and raise the overall profitability of the theatre organization.

Electronic reproduction.
Ann Arbor, Mich. :
ProQuest,
2024

Mode of access: World Wide Web

ISBN: 9781303521461Subjects--Topical Terms:

836732
Theater.
Index Terms--Genre/Form:

554714
Electronic books.

Emotional attachment to nonprofit theatre organizations : = Identifying emotional attachment antecedents.
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245 1 0 $a Emotional attachment to nonprofit theatre organizations : $b Identifying emotional attachment antecedents.
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500 $a Source: Masters Abstracts International, Volume: 75-05.
500 $a Publisher info.: Dissertation/Thesis.
500 $a Advisor: Genovese, Nicki.
502 $a Thesis (M.B.A.)--California State University, Long Beach, 2013.
504 $a Includes bibliographical references
520 $a This thesis, presented in partial fulfillment of the requirements for the degree of Master of Business Administration/Master of Fine Arts in Theatre Management, identifies the antecedents of emotional attachment to the theatre industry and specific organizations. The five identified antecedents of theatre emotional attachment are: social bonding, audience co-creation of value, escapism, cannon of work, and organizational culture. These emotional attachments can be leveraged through marketing efforts to increase the lifetime value of a patron and raise the overall profitability of the theatre organization.
533 $a Electronic reproduction. $b Ann Arbor, Mich. : $c ProQuest, $d 2024
538 $a Mode of access: World Wide Web
650 4 $a Theater. $2 swd $3 836732
650 4 $a Arts management. $3 1183332
655 7 $a Electronic books. $2 local $3 554714
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690 $a 0465
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710 2 $a California State University, Long Beach. $b Theatre Management. $3 1477624
773 0 $t Masters Abstracts International $g 75-05.
856 4 0 $u http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=1524169 $z click for full text (PQDT)