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Find your market-oriented competitive advantage = a toolkit for strategy and branding /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Find your market-oriented competitive advantage/ by Markku Vierula.
Reminder of title:	a toolkit for strategy and branding /
Author:	Vierula, Markku.
Published:	Cham :Springer Nature Switzerland : : 2024.,
Description:	xxiii, 145 p. :ill., digital ; : 24 cm.;
Contained By:	Springer Nature eBook
Subject:	Marketing. -
Online resource:	https://doi.org/10.1007/978-3-031-71663-8
ISBN:	9783031716638

Find your market-oriented competitive advantage = a toolkit for strategy and branding /
Vierula, Markku.

Find your market-oriented competitive advantagea toolkit for strategy and branding /[electronic resource] :by Markku Vierula. - Cham :Springer Nature Switzerland :2024. - xxiii, 145 p. :ill., digital ;24 cm.

PART I TOWARDS A COMPETITIVE EDGE -- HOPES AND CASTLES IN THE AIR -- LET'S JUST MAKE THE CHANGE IF ONLY WE KNEW HOW -- TOWARDS THE BASICS OF THE COMPETITIVE EDGE TOOLKIT -- PART II FIND YOUR MARKET ORIENTED COMPETITIVE ADVANTAGE -- WHAT IS A COMPETITIVE ADVANTAGE -- SET OF TOOLKITS -- FINDING A COMPETITIVE ADVANTAGE IN THE COMPANY'S RESOURCES -- CONCRETE BUSINESS EXAMPLES -- COMPETITIVE ADVANTAGE PUT INTO PRACTICE -- COMPETITIVE ADVANTAGE AS A DRIVER FOR ORGANISATIONAL DEVELOPMENT -- A BRAND IS A JOINT CREATION BY THE CUSTOMER AND THE COMPANY -- COMMUNICATION -- PART III FOOD FOR THOUGHT -- INNOVATION REQUIRES CREATIVITY -- COMPETITIVE ADVANTAGE IS AN UMBRELLA TERM FOR CURRENT TRENDS AND MEANS -- WELL KNOWN STRATEGY TOOLKITS -- HOW THE TOOLKIT WAS CREATED -- A FINE CONCLUSION TO THE TOOLKIT.

Competitive advantage is the core of a winning strategy. Still, only a few companies have a competitive advantage. This book helps a business create a competitive advantage. It replaces product- and production-oriented thinking with a market-oriented way of thinking. Competitive advantages are created only by thinking in new way. By thinking what has not been thought.

ISBN: 9783031716638

Standard No.: 10.1007/978-3-031-71663-8doiSubjects--Topical Terms:

557931
Marketing.

LC Class. No.: HF5415

Dewey Class. No.: 658.8

Find your market-oriented competitive advantage = a toolkit for strategy and branding /
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