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Don't think pink = what really makes...

Johnson, Lisa, (1967-)

Don't think pink = what really makes women buy--and how to increase your share of this crucial market /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Don't think pink/ Lisa Johnson, Andrea Learned.
Reminder of title:	what really makes women buy--and how to increase your share of this crucial market /
Author:	Johnson, Lisa,
other author:	Learned, Andrea.
Published:	New York :AMACOM, : c2004.,
Description:	x, 230 p. ;24 cm.;
Subject:	Marketing. -
Online resource:	An electronic book accessible through the World Wide Web; click for information
ISBN:	0814428002 (electronic bk.)

Don't think pink = what really makes women buy--and how to increase your share of this crucial market /
Johnson, Lisa,1967-

Don't think pinkwhat really makes women buy--and how to increase your share of this crucial market /[electronic resource] :Lisa Johnson, Andrea Learned. - New York :AMACOM,c2004. - x, 230 p. ;24 cm.

Includes bibliographical references (p. 223) and index.

Brain training : how not to think pink -- Now you see "her" : the visible approach to marketing to women -- Now you don't (see "her") : the transparent approach to marketing to women -- Inside a woman's mind : the scientific underpinnings -- Shaping the generations : baby boomers (and matures) to gen yers -- Looking beyond the generations : the buying filters of life stages and roles -- Cultural influencers : the buying filters of emerging majorities -- Learning curves and life stages : relationship-building opportunities -- The internet-savvy woman : connecting with her online -- Online research : using e-marketing to see women clearly -- Enlisting women as your marketing partners : an alliance for brand success -- Investing in a transparent future.

Electronic reproduction.
Boulder, Colo. :
NetLibrary,
2004.

Available via World Wide Web.

ISBN: 0814428002 (electronic bk.)Subjects--Topical Terms:

557931
Marketing.
Index Terms--Genre/Form:

554714
Electronic books.

LC Class. No.: HC79.C6 / J64 2004eb

Dewey Class. No.: 658.8/34/082

Don't think pink = what really makes women buy--and how to increase your share of this crucial market /
LDR:02069cam 22003134a 4500 001 564459
003 OCoLC
005 20081007000000.0
006 m d
007 cr cnu|||unuuu
008 090327s2004 nyu sb 001 0 eng d
020 $a 0814428002 (electronic bk.)
020 $a 9780814428009 (electronic bk.)
029 1 $a NZ1 $b 11774959
035 $a (OCoLC)56476673
035 $a ocm56476673
040 $a N$T $c N$T $d OCLCQ $d YDXCP $d OCLCG
049 $a APTA
050 1 4 $a HC79.C6 $b J64 2004eb
082 0 4 $a 658.8/34/082 $2 22
100 $a Johnson, Lisa, $d 1967- $3 572739
245 1 0 $a Don't think pink $h [electronic resource] : $b what really makes women buy--and how to increase your share of this crucial market / $c Lisa Johnson, Andrea Learned.
260 $a New York : $c c2004. $b AMACOM,
300 $a x, 230 p. ; $c 24 cm.
504 $a Includes bibliographical references (p. 223) and index.
505 0 $a Brain training : how not to think pink -- Now you see "her" : the visible approach to marketing to women -- Now you don't (see "her") : the transparent approach to marketing to women -- Inside a woman's mind : the scientific underpinnings -- Shaping the generations : baby boomers (and matures) to gen yers -- Looking beyond the generations : the buying filters of life stages and roles -- Cultural influencers : the buying filters of emerging majorities -- Learning curves and life stages : relationship-building opportunities -- The internet-savvy woman : connecting with her online -- Online research : using e-marketing to see women clearly -- Enlisting women as your marketing partners : an alliance for brand success -- Investing in a transparent future.
533 $a Electronic reproduction. $b Boulder, Colo. : $c NetLibrary, $d 2004. $n Available via World Wide Web. $n Access may be limited to NetLibrary affiliated libraries.
650 $a Marketing. $3 557931
650 $a Women consumers. $3 568511
655 $a Electronic books. $2 local $3 554714
700 $a Learned, Andrea. $3 572740
710 $a NetLibrary, Inc. $3 572381
856 4 $3 Bibliographic record display $u http://www.netLibrary.com/urlapi.asp?action=summary&v=1&bookid=117369 $z An electronic book accessible through the World Wide Web; click for information
938 $a YBP Library Services $b YANK $n 2343272
994 $a 92 $b APTAC
999 $z 20654-43021

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