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Persuasive business proposals = writing to win more customers, clients, and contracts /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Persuasive business proposals/ Tom Sant.
Reminder of title:	writing to win more customers, clients, and contracts /
Author:	Sant, Tom.
Published:	New York :AMACOM, : c2004.,
Description:	viii, 248 p. :ill. ; : 23 cm.;
Notes:	Includes index.
Subject:	Persuasion (Rhetoric) -
Online resource:	An electronic book accessible through the World Wide Web; click for information
ISBN:	0814427588 (electronic bk.)

Persuasive business proposals = writing to win more customers, clients, and contracts /
Sant, Tom.

Persuasive business proposalswriting to win more customers, clients, and contracts /[electronic resource] :Tom Sant. - 2nd ed. - New York :AMACOM,c2004. - viii, 248 p. :ill. ;23 cm.

Includes index.

The challenges you face -- A good proposal is hard to find -- Why the Inuit hunt whales and other secrets of customer behavior -- The structure of persuasion -- Developing a client-centered message every time you write -- Understanding the customer : the Cicero principle -- Establishing your credibility -- An overview of the proposal development process -- Writing from the right brain : getting your ideas organized -- Presenting a winning value proposition -- The structure of the letter proposal -- The structure of the formal proposal -- Writing research proposals and proposals for grants -- What to do after you submit -- Writing in the midst of a storm : how to deal with bad news and negative publicity -- Creating a proposal center of excellence -- Proposal metrics : how to measure your success -- Give the reader a KISS! -- Word choice : six traps to avoid -- Sentence structure : maximizing your clarity -- Editing your proposal.

Electronic reproduction.
Boulder, Colo. :
NetLibrary,
2006.

Available via World Wide Web.

ISBN: 0814427588 (electronic bk.)Subjects--Topical Terms:

560204
Persuasion (Rhetoric)
Index Terms--Genre/Form:

554714
Electronic books.

LC Class. No.: HF5718.5 / .S26 2004eb

Dewey Class. No.: 658.15/224

Persuasive business proposals = writing to win more customers, clients, and contracts /
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020 $a 9780814427583 (electronic bk.)
029 1 $a NZ1 $b 11777149
035 $a (OCoLC)65180629
035 $a ocm65180629
040 $a N$T $c N$T $d OCLCQ
049 $a APTA
050 1 4 $a HF5718.5 $b .S26 2004eb
082 0 4 $a 658.15/224 $2 22
100 $a Sant, Tom. $3 568001
245 1 0 $a Persuasive business proposals $h [electronic resource] : $b writing to win more customers, clients, and contracts / $c Tom Sant.
250 $a 2nd ed.
260 $a New York : $c c2004. $b AMACOM,
300 $a viii, 248 p. : $b ill. ; $c 23 cm.
500 $a Includes index.
505 0 $a The challenges you face -- A good proposal is hard to find -- Why the Inuit hunt whales and other secrets of customer behavior -- The structure of persuasion -- Developing a client-centered message every time you write -- Understanding the customer : the Cicero principle -- Establishing your credibility -- An overview of the proposal development process -- Writing from the right brain : getting your ideas organized -- Presenting a winning value proposition -- The structure of the letter proposal -- The structure of the formal proposal -- Writing research proposals and proposals for grants -- What to do after you submit -- Writing in the midst of a storm : how to deal with bad news and negative publicity -- Creating a proposal center of excellence -- Proposal metrics : how to measure your success -- Give the reader a KISS! -- Word choice : six traps to avoid -- Sentence structure : maximizing your clarity -- Editing your proposal.
533 $a Electronic reproduction. $b Boulder, Colo. : $c NetLibrary, $d 2006. $n Available via World Wide Web. $n Access may be limited to NetLibrary affiliated libraries.
650 $a Persuasion (Rhetoric) $3 560204
650 $a Proposal writing in business. $3 565891
655 $a Electronic books. $2 local $3 554714
710 $a NetLibrary, Inc. $3 572381
856 4 $3 Bibliographic record display $u http://www.netLibrary.com/urlapi.asp?action=summary&v=1&bookid=148999 $z An electronic book accessible through the World Wide Web; click for information
994 $a 92 $b APTAC
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