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Marketing strategy masterclass : = t...

Fifield, Paul.

Marketing strategy masterclass : = the 100 questions you need to answer to create your own winning marketing strategy : including the new 'scorpio' model of market strategy /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Marketing strategy masterclass :/ Paul Fifield.
Reminder of title:	the 100 questions you need to answer to create your own winning marketing strategy : including the new 'scorpio' model of market strategy /
Author:	Fifield, Paul.
Published:	Amsterdam ;Elsevier Butterworth-Heinemann, : 2008.,
Description:	xxviii, 599 p. :ill. ; : 25 cm.;
Notes:	Includes index.
Subject:	Strategic planning. -
ISBN:	0750686316(pbk.)

Marketing strategy masterclass : = the 100 questions you need to answer to create your own winning marketing strategy : including the new 'scorpio' model of market strategy /
Fifield, Paul.

Marketing strategy masterclass :the 100 questions you need to answer to create your own winning marketing strategy : including the new 'scorpio' model of market strategy /Paul Fifield. - Amsterdam ;Elsevier Butterworth-Heinemann,2008. - xxviii, 599 p. :ill. ;25 cm.

Includes index.

ISBN: 0750686316(pbk.)Subjects--Topical Terms:

556511
Strategic planning.

LC Class. No.: HF5415 / .F463 2008

Dewey Class. No.: 658.802

Marketing strategy masterclass : = the 100 questions you need to answer to create your own winning marketing strategy : including the new 'scorpio' model of market strategy /
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