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Service management and marketing : =...
~
Grönroos, Christian, (1947-)
Service management and marketing : = customer management in service competition /
Record Type:
Language materials, printed : Monograph/item
Title/Author:
Service management and marketing :/ Christian Grönroos.
Reminder of title:
customer management in service competition /
Author:
Grönroos, Christian,
Published:
Chichester, West Sussex, England ;J. Wiley & Sons, : c2007.,
Description:
x, 483 p. :ill. ; : 24 cm.;
Subject:
Customer services. -
Online resource:
http://www.loc.gov/catdir/toc/ecip071/2006030743.html
Online resource:
http://www.loc.gov/catdir/enhancements/fy0826/2006030743-b.html
Online resource:
http://www.loc.gov/catdir/enhancements/fy0826/2006030743-d.html
ISBN:
9780470028629 (pbk.)
Service management and marketing : = customer management in service competition /
Grönroos, Christian,1947-
Service management and marketing :
customer management in service competition /Christian Grönroos. - 3rd ed. - Chichester, West Sussex, England ;J. Wiley & Sons,c2007. - x, 483 p. :ill. ;24 cm.
Includes bibliographical references and index.
ISBN: 9780470028629 (pbk.)
LCCN: 2006030743Subjects--Topical Terms:
568463
Customer services.
LC Class. No.: HD9980.5 / .G776 2007
Dewey Class. No.: 658.8
Service management and marketing : = customer management in service competition /
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Service management and marketing :
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customer management in service competition /
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Christian Grönroos.
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c2007.
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J. Wiley & Sons,
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ill. ;
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24 cm.
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Includes bibliographical references and index.
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E030955
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658.8 G876 2007
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E029171
圖書館3F 書庫
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一般圖書
658.8 G876 2007 c.2
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2 records • Pages 1 •
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