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Connective branding : = building bra...
~
Vallaster, Christine, (1971-)
Connective branding : = building brand equity in a demanding world /
Record Type:
Language materials, printed : Monograph/item
Title/Author:
Connective branding :/ Claudia Fisher-Buttinger and Christine Vallaster.
Reminder of title:
building brand equity in a demanding world /
Author:
Fisher-Buttinger, Claudia.
other author:
Vallaster, Christine,
Published:
Hoboken, NJ :John Wiley & Sons, : c2008.,
Description:
xxi, 358 p. :ill. ; : 24 cm. ;
Subject:
Corporate image. -
Online resource:
http://www.loc.gov/catdir/toc/ecip0828/2008040265.html
ISBN:
9780470512401 (hbk : alk. paper) :
Connective branding : = building brand equity in a demanding world /
Fisher-Buttinger, Claudia.
Connective branding :
building brand equity in a demanding world /Claudia Fisher-Buttinger and Christine Vallaster. - Hoboken, NJ :John Wiley & Sons,c2008. - xxi, 358 p. :ill. ;24 cm.
Includes bibliographical references and index.
Market forces -- Emerging strategies to address market forces -- Brand framework for building synchronised brands -- Practical applications : brand engagement -- Practical applications : the process of aligning brand promise and experience.
ISBN: 9780470512401 (hbk : alk. paper) :NT1977
LCCN: 2008040265Subjects--Topical Terms:
567631
Corporate image.
LC Class. No.: HD69.B7 / F57 2008
Dewey Class. No.: 658.8/27
Connective branding : = building brand equity in a demanding world /
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Connective branding :
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building brand equity in a demanding world /
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Claudia Fisher-Buttinger and Christine Vallaster.
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Hoboken, NJ :
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c2008.
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John Wiley & Sons,
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xxi, 358 p. :
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ill. ;
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24 cm.
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Includes bibliographical references and index.
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Market forces -- Emerging strategies to address market forces -- Brand framework for building synchronised brands -- Practical applications : brand engagement -- Practical applications : the process of aligning brand promise and experience.
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Corporate image.
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567631
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1971-
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http://www.loc.gov/catdir/toc/ecip0828/2008040265.html
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E032147
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658.827 F533 2008
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