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Connective branding : = building bra...

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Vallaster, Christine, (1971-)

Connective branding : = building brand equity in a demanding world /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Connective branding :/ Claudia Fisher-Buttinger and Christine Vallaster.
Reminder of title:	building brand equity in a demanding world /
Author:	Fisher-Buttinger, Claudia.
other author:	Vallaster, Christine,
Published:	Hoboken, NJ :John Wiley & Sons, : c2008.,
Description:	xxi, 358 p. :ill. ; : 24 cm. ;
Subject:	Corporate image. -
Online resource:	http://www.loc.gov/catdir/toc/ecip0828/2008040265.html
ISBN:	9780470512401 (hbk : alk. paper) :

Connective branding : = building brand equity in a demanding world /
Fisher-Buttinger, Claudia.

Connective branding :building brand equity in a demanding world /Claudia Fisher-Buttinger and Christine Vallaster. - Hoboken, NJ :John Wiley & Sons,c2008. - xxi, 358 p. :ill. ;24 cm.

Includes bibliographical references and index.

Market forces -- Emerging strategies to address market forces -- Brand framework for building synchronised brands -- Practical applications : brand engagement -- Practical applications : the process of aligning brand promise and experience.

ISBN: 9780470512401 (hbk : alk. paper) :NT1977

LCCN: 2008040265Subjects--Topical Terms:

567631
Corporate image.

LC Class. No.: HD69.B7 / F57 2008

Dewey Class. No.: 658.8/27

Connective branding : = building brand equity in a demanding world /
LDR:00979cam a2200205 a 4500 001 615985
005 20091005133619.0
008 100105s2008 njua erb 001 0 eng
010 $a 2008040265
020 $a 9780470512401 (hbk : alk. paper) : $c NT1977
035 $a e 00032147
040 $a DLC $c DLC $d DLC $d NFU
041 0 # $a eng
050 0 0 $a HD69.B7 $b F57 2008
082 0 0 $a 658.8/27 $2 22
100 1 $a Fisher-Buttinger, Claudia. $3 643860
245 1 0 $a Connective branding : $b building brand equity in a demanding world / $c Claudia Fisher-Buttinger and Christine Vallaster.
260 # $a Hoboken, NJ : $c c2008. $b John Wiley & Sons,
300 $a xxi, 358 p. : $b ill. ; $c 24 cm.
504 $a Includes bibliographical references and index.
505 0 # $a Market forces -- Emerging strategies to address market forces -- Brand framework for building synchronised brands -- Practical applications : brand engagement -- Practical applications : the process of aligning brand promise and experience.
650 # 0 $a Corporate image. $3 567631
650 # 0 $a Branding (Marketing) $3 568096
650 # 0 $a Brand name products $x Valuation $x Management. $3 643861
650 # 0 $a Brand name products $x Management. $3 559676
700 1 # $a Vallaster, Christine, $d 1971- $3 643862
856 4 1 $3 Table of contents only $u http://www.loc.gov/catdir/toc/ecip0828/2008040265.html

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E032147

圖書館3F 書庫

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一般圖書

658.827 F533 2008

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1 records • Pages 1 •
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